Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work? Creative intelligence beats manual methods hands-down.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Heinz Marketing

OCTOBER 23, 2021

Buyers Are Under Pressure To Prove ROI and Other B2B Fallacies. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. 16 Effective Ways To Create An Evergreen Video Ad Campaign. Thank you, Chad S. White , for the great read.

Deliverability 116

Deliverability Urgency Marketing B2B B2B Sales 116

Martech

MARCH 6, 2024

I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Traditional methods weren’t effective. The answer is both yes and no.

Outreach 109

Outreach Effectiveness CAN-SPAM Domain 109

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. List fatigue (36%) and deliverability (26%) also made the list. Lead Gen Remains a Top Priority Among Marketers.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. billion by 2025. No surprises there.

Marketing Budget 84

Marketing Budget ROI Marketing & Strategy Marketing Strategy 84

DiscoverOrg

APRIL 20, 2017

However, an influx of deeper data offerings has a downstream effect on organizational health that is less understood. SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? If you don’t utilize B2B data that is refreshed and verified on-demand, you risk facing common challenges with maintaining email deliverability. These failures in email deliverability can ultimately hurt your sender’s reputation and deliverability score.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

ANNUITAS

MARCH 5, 2013

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . The tough part about deliverability?

Deliverability 100

Deliverability CAN-SPAM Privacy Demand Generation 100

SendX

NOVEMBER 4, 2020

Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Source: Wix An alternative email marketing solution that offers the best open time deliverability rates is SendX.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

B2B Digital Marketer

OCTOBER 14, 2021

What are these email deliverability myths and how can you truly get your email to your customer’s inbox? 09:08 – How do you fix or solve the challenges faced by most entrepreneurs on the declining click-through rates and email deliverability? 23:57 – Things to consider to make your email marketing effective.

Deliverability 52

Deliverability Click Rate B2B Sales Email Marketing 52

Predictive Response

JANUARY 7, 2023

The ROI is pretty high. Once you have a clear understanding of the direction you want your email campaigns to go you will be able to see the effect it has on your conversion rates. The post How To Develop An Effective Email Marketing Strategy in 2023 appeared first on Predictive Response. Introduction.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? When you look at email marketing’s effectiveness, it’s pretty clear that it’s an equally strong contender. Similarly, the average email deliverability rate is 85.7%. What about the ROI for social media marketing?

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

ClearVoice

FEBRUARY 21, 2024

Pay-per-need : Benefit from a cost-effective structure where you only spend on necessary services, optimizing your budget’s effectiveness. Ensure every expenditure contributes to your overall goals and develop a content strategy that showcases cost-effectiveness.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Madison Logic

JANUARY 3, 2024

With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables. AI still requires i nput and oversight from you and your team to ensure that your processes and campaigns are effective and aligned with your overall marketing strategy.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ANNUITAS

MARCH 19, 2020

Below is a list of Closed Won Elasticity averages across our diverse range of B2B clients (spanning healthcare, financial services, media and information, life sciences, and high growth tech companies) ordered from most effective to least effective: Average Engagement Channel Closed Won Elasticity — B2B Demand. Website [4.03%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. That just leaves the question: What, specifically, are the best ways to use AI in marketing, if we want to save time and resources but also end up with stronger, more valuable deliverables?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. This method may help teams share data more effectively and create consistent marketing campaigns across channels.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Marketing Insider Group

JANUARY 18, 2021

Having a remote workforce is also more cost-effective for employers. When both teams understand where their clients are in the buyer’s journey, they can make smarter and more effective decisions to move them down the funnel. We will also promote your content for you and track ROI. Service-Level Agreement.

Top of Funnel 274

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 274

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

APRIL 28, 2022

You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run. To effectively quantify the return on your investment, you must first define what return you are aiming for long-term.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Data hygiene.

Email Marketing 101

Email Marketing Deliverability CAN-SPAM Data Hygiene 101

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 12, 2024

They focus on specific deliverables, timelines and budgets. In contrast, the program manager ensures a cohesive approach, minimizes disruptions and realizes the full potential of the martech investments to improve marketing efficiency, personalization and ROI. The benefits of program management in project management are numerous.

Budget Programs 106

Budget Programs Work Management Allocation Product 106

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email marketing return on investment (ROI). Direct mail effectiveness. You’ll want to look at some of the same metrics plus a few others to find the indirect effect: Web traffic and sales.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

SmartBug Media

APRIL 9, 2019

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. Here’s what I look at to determine the effectiveness of inbound campaigns: How Visitors Reached the Campaign. Measure That ROI.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

The ROI Guy

FEBRUARY 26, 2018

Many organizations like yours have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers. These spreadsheet-based ROI / TCO tools are meeting a great need, to help you deliver formal business case justification to financially-focused buyers that now demand bottom-line proof on almost all deals.

ROI 45

ROI Validation Deliverability Comparison 45

Marketing Insider Group

AUGUST 4, 2020

But this kind of neglect puts our projects, our ROI, and our sanity at risk. It’s also an integral part of effective project management, Agile or not. Now is the time to collate data, analyze results, measure effectiveness, and decide if the experiment supports the hypothesis or not. What is PDCA (Plan Do Check Act)?

Planning 346

Planning Lead Ranking Work Management Marketing Qualified Leads 346

Zoominfo

APRIL 29, 2022

However, some common responsibilities include resolving issues in the data quality management process, maintaining company standards for data quality, and being an effective communicator about the importance of quality data. The data quality manager also provides insight into how much work can effectively be completed within one work shift.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

SendX

MAY 21, 2021

It is started to be used for lead scoring , training, and even calculating the ROI based on the past data analysis. The biggest advantage of Sendinblue is its SMTP service that increases its deliverability and ensures fast delivery of your emails. Track website activity and send autoresponders according to your subscribers’ behaviour.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Don’t let anyone tell you otherwise.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

DealSignal

MAY 22, 2024

Scaling outreach to meet the needs of CEOs requires a multifaceted approach, integrating the right tools and infrastructure to maximize effectiveness. This data enables organizations to measure the effectiveness of their outreach campaigns, identify areas for improvement, and refine their strategies for better results.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Webbiquity

APRIL 18, 2024

This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time. Leverage Lead Scoring and Grading Lead scoring and grading are the cornerstone of effective B2B marketing automation. Another quick tip here is to make sure your email deliverability is good.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Liveintent

APRIL 21, 2023

It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. Everyone who works in the email will tell you: do it the wrong way, and you’ll end up with poor email deliverability rates. However, net-new is only part of the equation.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

SendX

APRIL 26, 2021

Email marketing is one of the most effective ways to reach a customer directly. It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Social media vs. email marketing: which is more effective? What is email deliverability? Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195