Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. Read on (or jump ahead!):

Email Marketing 91

Email Marketing Design Trends Work Management 91

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Both consumers and business customers expect a level of personalization beyond “first name.”

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Webbiquity

JUNE 20, 2023

One key to successful video email marketing is to create personalized and targeted content. This personalization makes your emails more relevant and increases the likelihood of engagement. You can use a platform like Hippo Video to easily create personalized messages to support sales, customer service, or account management efforts.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

ClickDimensions

APRIL 25, 2024

From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Deliverability What is Email Deliverability? What is Email Deliverability ? Changes in deliverability standards have evolved as customers demand more personalization and an inbox free from spam.

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Litmus

DECEMBER 19, 2023

Deliverability issues Did your email make it to the inbox in the first place? Deliverability issues often go overlooked because they’re not directly related to the content of the email (and let’s face it, deliverability can be a pretty tricky technical topic.) Make sure you’re optimizing every facet of your deliverability.

Email Marketing 95

Email Marketing Deliverability Paid Search Agency Display 95

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? It can also improve email deliverability by reaching your prospects before they make their purchasing decisions!

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Adding some personality to your subject lines is another crucial component. Opens can also be increased by adding an emoji.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . Data makes the email personalization world go round. But the customer journey is not linear.

Email Marketing 89

Email Marketing Data Hygiene Personalization Planning 89

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” Email deliverability is a complicated, technical beast. It’s a lot of work. Issues with your email list.

Deliverability 110

Deliverability CAN-SPAM Opt-out Opt-in 110

Webbiquity

SEPTEMBER 27, 2019

It includes looking at workflows, email copy, design, subscribers, and most importantly, performance. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. If possible, personalize your subject line to increase the open rate. jane.doe@company.com, which is more personable).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Spiralytics

MAY 23, 2024

Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters. Purchasing and using your branded custom domain for email helps boost credibility and improve email deliverability. Maintaining a positive sender reputation is critical in maintaining good email deliverability.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

eDataSource

MAY 15, 2019

Deliverability. If you don’t know the answer, then you may be someone that finds deliverability intimidating. Perhaps you’re a marketer, or an IT professional, or an expert basket weaver, and deliverability monitoring may not part of your everyday life. As stated earlier, deliverability monitoring goes beyond inbox placement.

Deliverability 51

Deliverability CAN-SPAM Work Management Marketing Management 51

Hubspot

DECEMBER 11, 2020

It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content. Although some business people might not think a code of ethics matters in design, it does. Why are ethics in design important? Ethics in Graphic Design. Designs should not be misleading.

Ethics 101

Ethics Design Guidelines Amazon 101

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Personalize your Messaging. Develop Eye-Catching Designs.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Litmus

OCTOBER 11, 2023

Winning an award is always nice, but what’s even better is that it reflects on our ability to serve you, the email marketers, developers, and designers working every day to make email better. These badges come from direct feedback from real customers who know and love Litmus’ suite of email design, deliverability, and testing tools.

Deliverability 88

Deliverability Design Email Marketing Communities 88

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Webbiquity

AUGUST 9, 2022

There’s nothing as off-putting to a potential client, investor, partner or collaborator as a plain or thoughtlessly designed pitch deck. A carefully crafted and professionally designed presentation can make all the difference in conversion. Personalize your pitch. Keep your pitch deck short. They are Batman. Show social proof.

B2B Marketing 268

B2B Marketing Tips B2B B2B Sales 268

distribion

APRIL 12, 2017

By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Images & Design. Subject Line.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Sprout Social

MARCH 4, 2019

We’ve found many software engineers, regardless of background, fall into one of the two personality profiles. Up front design is valuable. The differences in personality type come to light especially during times of crisis, such as a difficult project, a buggy release or when technical debt starts to add up.

Work Management 79

Work Management Marketing Management Software Personalization 79

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.

Deliverability 111

Deliverability Copywriting Outreach Verticals 111

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. . In many ways, it’s the best of both worlds.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails. As the name implies, GDPR considerations are more about the protection of personal data.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SmartBug Media

MAY 9, 2024

Planning Deliverables Before the Event Crafting a robust plan ensures that every potential lead is captured and followed up with promptly, minimizing the risk of missed opportunities. It allows you to personalize the sales and marketing experience, meaning you’re more likely to secure sales. Just ask Symphony Talent!

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Martech

AUGUST 31, 2023

Through email, you can construct captivating, valuable and personalized communications – at scale. Design and layout — Develop designs and layouts that engage recipients and keep them moving down to your CTAs. Email possesses a capability that sets it apart from other digital channels.

Email Marketing 120

Email Marketing Deliverability Copywriting CAN-SPAM 120

DiscoverOrg

MARCH 12, 2019

Or segmentation, personalization, automation …. And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. Read it: How to Slay Email Verification and Email Deliverability. OK – Time for two truths and a lie about email deliverability! Why Emails Bounce. Crazy, right? Not any more.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech

APRIL 5, 2023

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. Writing and designing great emails isn’t easy.

Deliverability 124

Deliverability CAN-SPAM Lead Scoring Lead Ranking 124

Martech

APRIL 5, 2023

They combine quick wins for short-term gains with longer-term strategic revisions designed to work now during economic uncertainty and later when times improve. Call a deliverability expert to help you break through a logjam and get seen by more customers. That’s because of fear of deliverability issues. ” 6.

Tactics 130

Tactics Email Marketing Planning Marketing Budget 130

SmartBug Media

SEPTEMBER 9, 2019

In any website redesign, you will have a team consisting of designers and developers whom you will rely on to complete your project successfully. A well-jiving team will be the most effective, so take the time to learn about them, including their workflow, personalities, and typical schedule. Plan for the Worst; Hope for the Best.

Design 55

Design Allocation Deliverability Marketing Websites 55

Litmus

SEPTEMBER 20, 2022

Personalization is wrong? . Deliverability rate or inbox placement rate. This next phase requires you to think about email copy, email design, and email development—and what the scope of work looks like. Consider: Personalization. Phase #4: Optimize your email design. Phase #6: Email deliverability.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Martech

SEPTEMBER 14, 2022

But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .

Webinar Metrics 98

Webinar Metrics Deliverability Email Marketing Design 98

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 130

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 130

Circle Studio

FEBRUARY 14, 2019

In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: 1. Understanding how each firm approaches mobile users and responsive design throughout the entire process will be insightful and perhaps eye opening.

CMS Development 113

CMS Development Advertising Agencies Design Work Management 113

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. However, a personalized email goes beyond addressing a customer by their name. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. Subject Lines.

Email Marketing 98

Email Marketing Personalization Automation Planning 98