Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 95

Email Marketing Marketing Automation Services Work Management Planning 95

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Each element in this table represents a factor that you need to consider to be successful in email. MarTech’s Email Marketing Periodic Table – Trust elements.

Deliverability 113

Deliverability Work Management Marketing Management Marketing AI 113

Webbiquity

JUNE 20, 2023

One key to successful video email marketing is to create personalized and targeted content. This personalization makes your emails more relevant and increases the likelihood of engagement. When creating video content for email campaigns, keep it concise and value-driven.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Litmus

DECEMBER 19, 2023

Here are the top five most common email mistakes we see (and how to fix them): 1. Deliverability issues Did your email make it to the inbox in the first place? But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. Personalization.

Email Marketing 93

Email Marketing Deliverability Paid Search Agency Display 93

ClickDimensions

APRIL 25, 2024

Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. What is Email Deliverability ?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

DECEMBER 22, 2023

Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. Get MarTech!

Deliverability 100

Deliverability Copywriting Outreach Verticals 100

Martech

AUGUST 31, 2023

“This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility. Email possesses a capability that sets it apart from other digital channels. Email tools are data-driven with measurable results.

Email Marketing 102

Email Marketing Deliverability Copywriting CAN-SPAM 102

SendX

AUGUST 31, 2020

It enables you to reach your email subscribers, grow your audience, automate email sequences, and design emails with a drag & drop editor. Every paid SendX plan comes with unlimited email sends to opted-in subscribers. With this then, there is no need to leave the previewing of your email to your email builder.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

distribion

APRIL 12, 2017

But the question of the day is: Are your email marketing campaigns performing as well as you would like? By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered. Images & Design.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Segmentation is one of the most effective tactics to engage your email recipients. Personalize your Messaging.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Salesforce Marketing Cloud

JANUARY 29, 2024

Why is building an email list important? Most marketers use email lists, so you need to have a good one to compete. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. Repeat after me: Connection, connection, connection.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

DealSignal

FEBRUARY 23, 2023

Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing. In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

APRIL 5, 2023

Everything plays a role in your email success, from the health of your email database to your copywriting skills. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 115

Deliverability CAN-SPAM Lead Scoring Lead Ranking 115

SendX

MARCH 18, 2021

That means your email addresses should be updated and should be authentic. You want good email deliverability to reach your intended audience. Why it’s Dangerous to Buy an Email Database? Building an email database can be a long, arduous process, especially if your business sells a niche product.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. What types of emails are you going to send? How often are you sending these emails? How will you design these emails?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. People with the kind of personality traits that set them up for success. What’s missing? ” 10. ” 10.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

SmartBug Media

MARCH 22, 2023

You’ll want to take the two-pronged approach of email and SMS marketing: Email marketing can offer longer-form content, such as newsletters, business updates, educational content, and more. It’s a great way to use content and design in tandem to capture the attention and hearts of your customers. Let’s dive in below.

SMS 98

SMS Email Marketing Examples Planning 98

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

DiscoverOrg

MARCH 12, 2019

There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. Or segmentation, personalization, automation …. Why Emails Bounce.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

SendX

APRIL 26, 2021

This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant? Segmented and targeted emails can increase revenue by 58% , and 74% of marketers say personalized emails trigger more customer engagement.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. Crafting an attention-grabbing subject line and a compelling email body is just the start. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SendX

DECEMBER 28, 2020

Difference between a CRM tool and an email marketing software? CRM tool is designed to help you manage and improve the relationship between you and your customers. Email marketing tools have some attributes of a CRM tool but aren't the same. Such a person can be captured through an email sign up on your blog.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? When should I fix my email reputation?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

Optinmonster

AUGUST 24, 2023

These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise. You’ll also get detailed insights and analytics to improve your email campaign. Certain campaigns will trigger based on specific dates and times, while others will trigger based on user inactivity.

Email Marketing 56

Email Marketing Marketing Management Tools Conversion 56

Litmus

AUGUST 15, 2022

Setting Sales Expectations with Email. Are you over designing your emails? Your customers should be writing your emails: How to use customer reviews to cheat your way through more email campaigns. Email Optimization Session. Accessible, Responsive, and Beautiful Email Design in 2022.

Deliverability 74

Deliverability Lock-In Trigger Marketing Email Marketing 74

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98