Litmus

APRIL 25, 2022

Several factors affect an email marketing campaign’s likelihood of being successfully delivered. Keep an eye on these key areas to ensure your email campaigns don’t endure any unsuspected detours. Testing every email campaign before every send can help eliminate errors and increase brand credibility.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Zoominfo

MARCH 8, 2022

What are the risks of poor data quality? Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. Clean data enables your business to take focused action based on relevant data points. Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SalesIntel

AUGUST 11, 2021

Data health is the quality of the database used in your email campaigns. Maintaining data hygiene is a must when it comes to getting your emails delivered to your subscribers’ inboxes. Top Reasons for Maintaining Data Hygiene: Inaccurate data wastes 27.3% of sales reps’ time.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? But nothing happens. .

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

SalesIntel

MAY 17, 2021

To meet those demands, advertisers are attempting to use email personalization to transition toward 1:1 interactions that not only meet but exceed, consumer expectations and set them apart from the competition. Google and Microsoft, the two main email providers, monitor email activity. Data Hygiene Is the Key.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ).

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Martech

JULY 21, 2021

“You can look at the channels, you can look at email, somebody who’s going to do text marketing, messenger apps, etc. You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms.

Work Management 104

Work Management Enterprise Management Marketing Automation Services Data Hygiene 104

Litmus

NOVEMBER 30, 2023

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. It’s a lot of work. What is a spam trap?

Deliverability 109

Deliverability CAN-SPAM Opt-out Opt-in 109

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

APRIL 28, 2022

Do you have the right data and content for your email campaigns – Checked? . Email marketing success is determined by three primary factors: content, audience, and data health. The quality of the database utilized in your email marketing is referred to as data health.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

DealSignal

MAY 15, 2023

By validating email addresses beforehand, you can save on costs associated with sending emails to non-responsive recipients or dealing with bounced messages. Enhanced sender reputation: When your email campaigns have lower bounce rates and higher engagement rates, it positively impacts your sender reputation.

Work Management 98

Work Management Marketing Management Validation Software 98

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. This could include email campaigns, social media, personalized direct mail, and targeted advertising. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. This could include email campaigns, social media, personalized direct mail, and targeted advertising. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. But all that hard work won’t pay off if your email never makes it to your intended target. And unfortunately, the stats are rough.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

SalesIntel

MAY 20, 2022

Any emails sent to that address will bounce, harming your email reputation. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Simply said, bad data will result in a loss of income. Revenue Risk: .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

AUGUST 4, 2021

Few people comprehend the high consequences of ignoring bad data, and even fewer take aggressive steps to counteract and treat the sources of it. That brings us to the causes of bad data. Duplicate Data. Customer experience can be harmed by duplicate data. Reporting can also be skewed by duplicates. Completeness.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

JULY 12, 2021

Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market. Many parts of the sales tech stack have applications beyond just reaching prospects and closing deals. Assumptions About the Tech Stack.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Salesforce Marketing Cloud

FEBRUARY 13, 2024

How can you ensure regulatory compliance with opt-in email marketing? What are the best practices for opt-in email marketing? How do you know if your opt-in email campaigns are working? Look ahead to the future of opt-in email marketing What is opt-in email marketing and why is it important?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results.

Ideal Customer Profiles 97

Ideal Customer Profiles Profiling Email Marketing Planning 97

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SalesIntel

JUNE 2, 2021

Invest in Email Marketing Automation. Email marketing automation is a method of creating email campaigns on a large scale and reaching out to the right people at the right time – without having to manually replicate the procedure over and over. This raises the open rate and ROI of your email campaign.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Vision6

MARCH 8, 2021

Email list management is an important task that is the bedrock to any successful email campaign strategy. So while it may not be Spring in Australia, there’s no better time to get your email database in order and rid your lists of any dead-weight. DO: Conduct Regular Data Hygiene Checks. Once a year?

Marketing Management 96

Marketing Management Practices Opt-out Opt-in 96

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

SalesIntel

JUNE 30, 2021

If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key. Email marketing is an excellent way to get leads. Given that data decays every 12-14 months, you must maintain data hygiene to ensure that your email campaign efforts are as successful as possible.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52