Only B2B

JULY 19, 2023

Personalized experiences not only grab attention but also foster stronger connections and drive higher engagement and conversion rates. By leveraging customer data, businesses can craft targeted and tailored email campaigns that resonate with recipients on an individual level.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SalesIntel

MAY 17, 2021

To meet those demands, advertisers are attempting to use email personalization to transition toward 1:1 interactions that not only meet but exceed, consumer expectations and set them apart from the competition. Google and Microsoft, the two main email providers, monitor email activity. Data Hygiene Is the Key.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SalesIntel

APRIL 28, 2022

Do you have the right data and content for your email campaigns – Checked? . Email marketing success is determined by three primary factors: content, audience, and data health. The quality of the database utilized in your email marketing is referred to as data health.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

AUGUST 30, 2021

. #3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178