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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market. For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

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The Monthly Intel: SalesIntel’s Mission and Vision

SalesIntel

SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. Email marketing is an excellent way to get leads.