Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. But these results don’t come over night, These numbers are for content marketers who invest for at least a year.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Planning 124

Planning Business Work Management Word of Mouth 124

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors. Economic conditions are crucial.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. Video content that simplifies complex industry practices, like a tutorial series.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Then, compare it to what you find in SEO tools, and include both in your next content piece.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Brandpoint

JUNE 6, 2023

as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days.” I was working on their Customer Support team but was handling all community management on Facebook + Instagram. into content.

Social Media 118

Social Media Media Work Management Communities 118

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Plus it’s very cost effective.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Salesforce Marketing Cloud

JANUARY 4, 2024

In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

APRIL 7, 2023

As an e-commerce professional, you have many opportunities to capture the feelings of the season through bright design, fun content, and deals that appeal to summer holidays and events. The best way to communicate with existing and potential customers is through email campaigns. Create summer lifestyle content.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. Why should social media management for law firms be on your immediate to-do list?

Social Media 62

Social Media Work Management Marketing Management Media 62

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Why Long Form Content Works.

Planning 268

Planning Content Work Management Paid Search Agency 268

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Oktopost

OCTOBER 26, 2023

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. This strategy allows for a more personalized approach, fostering stronger client connections and increasing the likelihood of securing new business.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Launch a new product or service.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Outgrow

DECEMBER 6, 2022

Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Have Fun With New Elements – Exciting Widgets and More. Store and Analyze Your Data Efficiently With the New Spreadsheet Widget.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Heinz Marketing

JULY 26, 2022

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Teamed up for content production and cross-promotion of products. Create joint content. Cross-promote different resources and events.

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? Read More: The Big List of Content Marketing Acronyms ].

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. Full service agencies will also offer in-house influencer content creation services.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72