customers digital-marketing 
Benchmark Email
JUNE 1, 2022
The increasing importance of an end-to-end customer-centric experience is responsible for digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform their operations according to the new market requirements.
Martech
JULY 22, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.
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KoMarketing Associates
NOVEMBER 27, 2017
Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. In terms of the type of marketing CMOs are leaning toward, digital reigns supreme. percent) initiatives.
ClickZ
AUGUST 24, 2020
30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? We often refer to the digital marketing industry as a landscape – an electronic place in which consumers spend their time engaging with content as well as buying goods and services.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Martech
MAY 10, 2022
Customers are more connected than ever digitally. Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Get the daily newsletter digital marketers rely on.
Martech
FEBRUARY 2, 2022
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy. Creating a successful ABM campaign isn’t easy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. Trends in cross-channel marketing and analytics.
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8 Way to Improve Your Content Marketing in 2022. The B2B Digital Content Revolution has catapulted forward these past few years. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Customer expectations have shifted.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. You won't want to miss out on these insights!
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