Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

JANUARY 21, 2022

By specializing in one subject you can become more of an expert and create valuable content for your prospective customers. Create a Business Social Media Presence. Social media is now an essential marketing channel, and there are so many different platforms you can use to bolster your business and make a good impression.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. You can conduct them on social media, too, as networks like Instagram offer stickers that let you run quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers? MediaPost ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). The advantages of Fathom over UGA , from data retention and accuracy to speed, privacy, real-time reporting, and customer support are compelling. What to do? all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JANUARY 21, 2020

Consequently, protecting your network from cyberthreats isn’t always top of mind. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Image credit: Jimmy Chan from Pexels. Cybersecurity is a bit like a game.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

NOVEMBER 23, 2020

Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Social Media Management. Metricool unifies the data from your web, social networks, and online ads. Monitor the performance of your organic and paid advertising social media programs.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. A proactive, helpful approach can attract the attention of prospective customers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? What do their customers complain about?

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Events produce socially sharable moments, while content provides socially sharable knowledge and insights.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., Personalizing the Customer Experience. Every customer and prospect is unique.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Reports argue that in the U.S Think about the way you interact with brands in a day.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

OCTOBER 22, 2020

By making yourself a key part of your brand, you can build a human connection with your customers. Such qualifications can require a considerable investment of time, effort, and expense, but may you win over the trust of more customers. Videos are some of the most engaging forms of content that you can share on social media.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

MARCH 10, 2020

So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Customization is another important element. Social Media Promotions and Offers. Social networks are a fast and low-cost means of communication. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. On referring others, it gives their customers 500MB of additional storage space for free per referral. Generally, people accept recommendations from their network more readily than advertising by the brand. Incentivize your loyal customers with a compelling referral program.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

DECEMBER 13, 2018

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Build a career page.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? The goal is to connect with industry leaders and have them recommend your service or product to their network.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency. Be Consistent.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

NOVEMBER 21, 2019

Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. The word can spread quickly on social media.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Webbiquity

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. There are plenty of social media management tools to help you do this. However, it’s well worth taking advantage of the giant social network’s tools. Check out Hoot Suite and Buffer to start with.

Facebook 252

Facebook Tips Work Management Social Media 252

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. Social media hadn’t taken off yet. But the tools are getting smarter. Check it out at Shindig.com.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

SEPTEMBER 17, 2019

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). Tap your network. The most successful people in business have a deep understanding of their customers.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204