WebMarketCentral

JULY 30, 2009

RONI: reduced customer satisfaction, damage (possibly severe) to brand. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. But if such complaints are instead allowed to fester and spread, the damage can be serious.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 12, 2007

In addition to the selection of high quality sites in a variety of categories, TopNetPix also provides a tool for customization of your TopNetPix experience. JR: We have run a few advertising campaigns on Facebook and have had a few press releases. WMC: How do you market and promote TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 20, 2009

When they thought they knew the answer, they pressed the corresponding button on their phone. Our customers have real-time analytics available to them to track response rates to their campaigns. The process is quick and easy and leads to terrific a terrific ROI for our customers. WMC: Anything else you’d like to add?

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

SEPTEMBER 24, 2005

In short, WebGreeter customers not only have no software to install, they also don't have to staff the Web chat function. I also helped the bank build a Customer Relationship Management (CRM) team, service level management team, and a procurement team. WebMarketCentral (WMC) : What did you do before starting WebGreeter / Live Admins?

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. Let your customers and other key influencers speak for you. Don't rely on press releases to drive leads. Then comes the big ‘Ta Da’. Don't bash competitors.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 9, 2007

Word-of-mouth promotion was fostered by press releases and articles, webinars, and customer seminars and testimonials. "Sales force preparation" was identified as the most important contributing factor to launch success, followed by word-of-mouth and online campaigns. Nearly half "were happy with their Internet-based activities."

Marketing Management 20

Marketing Management Service Word of Mouth Product 20

WebMarketCentral

DECEMBER 15, 2008

We spent hours on the phone with customers and prospects every week in interviews; we conducted multiple surveys every year to different slices; we studied our site's internal search stat data; etc. You're not rewriting press releases or dashing off opinion columns. It's not easy.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

JULY 11, 2008

Pushing product doesn't work anymore, especially in the era of the Internet, when savvy customers can connect with each other and trade stories about your product—and your company—and can easily find alternative choices." particularly compelling customer experience that can be articulated to the world.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

SEPTEMBER 11, 2005

I was a political reporter who made the jump to being a press secretary for a Member of Congress. From there I became Press Secretary for the Republican National Committee and then held public affairs management positions in the Bush '41 Administration. I was a television reporter and anchor.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20