Remove customer

Paul Gillin

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50
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Constant Contact Colocates with Small Business Customers

Paul Gillin

They think of themselves as partners in the success of their customers. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. Now the company is taking customer advocacy to the next level with the launch of the Small Business Innovation Loft.

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American Express Dreams Up a Potential Win-Win-Win

Paul Gillin

According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows. I’ve long been impressed by American Express OPEN.

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. The same applies to online interactions, and that’s why social networks can be so powerful for executives.

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. Two thirds of marketers don’t integrate e-mail data with other customer information or they integrate data manually, which doesn’t scale. Press release/summary of results. That’s a good thing, right?

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page.

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Disconnected

Paul Gillin

Five days later, my local RCN office remains one of the 3% of utility customers statewide who have yet to get power back. The three Starbucks in the area resemble press rooms: their tables are filled with other afflicted locals hammering away on laptops. I’ve accepted this inconvenience with quiet resignation.

Cable 50