Marketing Insider Group

AUGUST 18, 2015

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. It’s not just like, “Hey, what was my best performing blog this week?”

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Deliver Consistent, Positive Customer Experiences. —5 5 Simple Steps… .

CMO 40

CMO Work Management P2P Peer-to-peer 40

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead. Frank Passantino suggested this KPI in a recent Marketo blog.

Allocation 48

Allocation P2P Lead Ranking Lead Scoring 48

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. I use Twitter and the FourthShift Edition Blog to communicate with manufacturers, SAP (our business partner) and with industry writers and bloggers.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Here’s a quick refresher on 6 Ways to Humanize Your Brand and Enhance Customer Experience. Innovate customer communication methodology. Interesting evolutionary spin on B2B marketing!

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

ClearVoice

OCTOBER 9, 2018

Read the paper, blogs, etc. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. But we’re probably low on blogs. You will be found out and it will suck for you.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. Take a cruise through the SlideShare presentation and blog post below to see what secrets we''ve uncovered. 5) Oh Yeah.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Vidyard

APRIL 17, 2015

While this becomes difficult as businesses grow and expand to more broad customer bases, Salman Khan, director of the Khan Academy, echoed this point during his keynote saying “The biggest challenge is how to scale while retaining a personalized, authentic product.” I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Buzz Marketing for Technology

JULY 20, 2008

Share Blog Cite. Qian The study authors found that iTunes can address this issue due to its powerful search and sort functions, its ability to remember a users favorite articles and its capability to support customized shortcuts for different topics and/or categories. Loud bar music makes customers drink more: study. Technorati.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Zoominfo

MARCH 2, 2021

And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency. Bills need to get paid, and customers have to have their goods and services. It also has easy integration with WordPress to create the perfect blog or product pages.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Directive Agency

JUNE 24, 2019

How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Zoominfo

MARCH 2, 2021

And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency. Bills need to get paid, and customers have to have their goods and services. It also has easy integration with WordPress to create the perfect blog or product pages.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Biznology

FEBRUARY 13, 2014

Have a content strategy that answers questions for potential customers and then repackage that content for Facebook. Your content must solve problems for your potential customers—if it doesn’t, then you’ll have nothing to interest your audience with. Then, go create some more. 2, Don’t shill 24/7. 3, Invest in Facebook advertising.

Lead Generation 80

Lead Generation Facebook B2B Marketing P2P 80

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. I need to implement them. Thanks for sharing.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Marketing Insider Group

JANUARY 2, 2013

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6 The new buying process.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, that’s what you’re going to get out of this episode.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, that’s what you’re going to get out of this episode.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Hubspot

NOVEMBER 4, 2015

Create a communications calendar that includes your blog, email newsletter and social networks. Mix it up with blog posts, Facebook images, podcasts, Tweets, email copy, photos, videos, infographics, etc. Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. Corporate Matching.

P2P 28

P2P Promotion Peer-to-peer Campaigns 28

Biznology

FEBRUARY 12, 2013

In a social world, trapped customers scream loudly enough for everyone to hear. Your most devoted clients and customers will imprint on you. When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.”

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. ” And this applies to pretty much every piece of advice that we’re giving in our blog.

SEO 40

SEO Paid Content Budget Programs Tools 40

Buzz Marketing for Technology

JUNE 27, 2008

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Subscribe to this blog by. To traditional managers, information is still all about telling employees what to do and making sure they do it.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Vidyard

DECEMBER 13, 2016

Taulia did something similar with their P2P Super Heroes series. Check out this post on customizing a single video for multiple audiences. All Act-On did was create specific content for their personas, and offer them the option to self-identify. Want to learn a few more tips for creating targeted video content for your buyer personas?

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, social media, a blog post, or a presentation. We care about our customers.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. So, social media, a blog post, or a presentation. We care about our customers.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Heinz Marketing

JULY 16, 2018

Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. And whoever gets closest to the customer wins (Netflixs vs Blockbuster).

Top of Funnel 45

Top of Funnel Conference B2B Sales Copywriting 45

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. For example, Internet review services such as Trustpilot allow customers to leave feedback on any product or service. This is the stage of the web that most of us are familiar with.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 15, 2011

It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects. I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. It doesn’t mean you have to have a published book.

Curation 142

Curation Work Management Marketing Management Lock-In 142

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

LEADership

AUGUST 20, 2013

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post. Talk to your field sales staff and front-line customer service teams. Made no sense to me.

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40