Blog, Opinions and P2P - B2B Marketing Zone

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

JANUARY 14, 2020

Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. Does the publication accept guest blogs from industry experts? Write a rebuttal.

CMS Development

CMS Development Content Marketing Media Planning

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P

P2P Peer-to-peer Budget Programs Word of Mouth

Content Marketing for Engineers

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. What is your opinion about using content marketing to engage with engineers? I know it’s Emerson again.

Peer-to-peer

Peer-to-peer Work Management Content Marketing Marketing Management

Moneyball for Marketers

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Frank Passantino suggested this KPI in a recent Marketo blog. Don’t Buy Players, Buy Wins. That’s a 3.2%

Allocation

Allocation P2P Lead Scoring Lead Ranking

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

OCTOBER 9, 2018

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. Read the paper, blogs, etc. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play).

Buzz

Buzz Advertising Agencies Paid Search Agency Business

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

That speaks also to kind of, I mean, I’d love to get your opinion on this but, where SEO is going in the future as well, just in terms of everything is supposed to be more genuine. What’s your preferred way of publishing content, blog, video, podcasts, social media? Cyrus Shepard : Blog, second, video.

Work Management

Work Management Planning Marketing Management Peer-to-peer

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

That speaks also to kind of, I mean, I’d love to get your opinion on this but, where SEO is going in the future as well, just in terms of everything is supposed to be more genuine. What’s your preferred way of publishing content, blog, video, podcasts, social media? Cyrus Shepard : Blog, second, video.

Work Management

Work Management Planning Marketing Management Peer-to-peer

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. ” And this applies to pretty much every piece of advice that we’re giving in our blog.

SEO

SEO Paid Content Budget Programs Tools

23 Outstanding Social Media Marketing Guides

Webbiquity

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. do that for me?”

Social Media

Social Media Social Marketing Work Management Media

PKM and the Organization - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to this blog by. The Blogging Process. · Blogging. · BLOGS & RESOURCES I READ. And this time, once we do get that attention and investment, wed better learn from past mistakes and do the job right. 5:26:34 PM trackback []. comment []. © Copyright 2006 Dave Pollard. SEARCH SITE. What You Can Do.

Organization

Organization Peer-to-peer Lead Ranking Budget Programs

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. So, social media, a blog post, or a presentation.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. So, social media, a blog post, or a presentation.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Eventually, you might, but write more content for blogs, for your social profiles, for commenting, etc., If you want to be an authority in a niche, author more, write more. It doesn’t mean you have to have a published book.

Curation

Curation Work Management Marketing Management Lock-In

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Trending Sources

Content Marketing for Engineers

Moneyball for Marketers

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

23 Outstanding Social Media Marketing Guides

PKM and the Organization - Pollard

Yours In Marketing Episode 1 – ft. Joel Klettke

Yours In Marketing Episode 1 – ft. Joel Klettke

Caring, Consistency, and the New Relationship Marketing

Is Twitter for Business Even Worth the Trouble | social crm.

Stay Connected