Lead Forensics

APRIL 30, 2024

After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). Make it worthwhile for prospects to get to know you and show you truly understand them. Humanize your conten t.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

ViewPoint

JANUARY 24, 2012

What is a business-to-business marketer to do with all that? You're not in the business of selling to businesses. You're a P2P marketer. Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. People are.

P2P 120

P2P B2B Youtube Social Media 120

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. ROI, I think people forget.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. But it’s also widely misunderstood.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Heinz Marketing

JULY 16, 2018

.” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business. I’ve heard it described as P2P, people to people. Well, it’s really people at those companies selling to each other.

Top of Funnel 45

Top of Funnel Conference B2B Sales Copywriting 45