Writing on the Web

JUNE 17, 2016

There are many broken link tools available online, some free, some through paid SEO tools. And a frustrated visitor is an unhappy customer. Based in Illinois, Susan Boggs is a digital business and online marketing consultant. Find her online at SWBmedia. Run a broken link checker to check your site’s URL.

Business Blogging 100

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Writing on the Web

SEPTEMBER 19, 2016

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. What other information do you track, or would you like to track, with your database? .

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

FEBRUARY 19, 2014

I started getting found online and boosted my business revenues exponentially. But ten years later, there are a lot of ways to spread your word and publish quality content online. Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online.

Business Blogging 100

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Writing on the Web

FEBRUARY 21, 2013

Worse, in some cases, they aren’t teaching writers about this in online writing courses. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! For sure, most journals are all published online. But no one can afford to ignore the online rules.

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Blogger SEO Keywords Custom Publishing 100

Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?”

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

APRIL 13, 2016

One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. Arguing with a client online. This will improve customer engagement and trust.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Image: FreeDigitalPhotos.net by Stuart Miles).

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. And of course, many blogs are created with the sole purpose of an online store. 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Related posts: Online Persuasion: What Do Clients Say? How to Make Social Proof Work Online. Phony Testimonials and Dumb Social Proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Because your audience is different, depending on the site, you may want to customize the post in the status update. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

APRIL 10, 2013

A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. The great thing about finding information online is that it is free and easily accessible. Writing classes are offered at community colleges, universities, online schools, trade schools, and Coursera.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Online Content Marketing Results: Poll Says 50% Dissatisfied.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper.

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Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JUNE 4, 2014

A visual story is even better, which is why videos work well online. Your content needs to be customer-focused. Attracting Clients Content Marketing Getting Read How to.Tips Online Persuasion content marketing graphics content marketing tips' You must appeal to people’s emotions , using visuals and stories.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

AUGUST 13, 2014

Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful? Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MAY 8, 2013

Those small business professionals that have the courage to experiment and looks for creative ways that truly work for promoting their business and connecting with customers will win. Perhaps the focus should be on the customers you want to attract for your business. What will help them, entertain them, engage them?

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. Improving your “findability” through online searches. Give your audience what it wants by asking the right content questions.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds. Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But these are only a few among the vast resources available online. But search ones that attract your kind of customer, in your target audience.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MAY 15, 2015

About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of webfia.com.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? Your first priority should be to write a high-quality blog content that will help your readers in some way.

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RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. But don’t despair.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Verzeker jezelf van een plaats.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Do you use Wordpress for your business website?

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 19, 2012

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. The pro for blog owners is quality content written by someone else.

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Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 3, 2010

This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

OCTOBER 31, 2012

Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? Many marketing messages focus on saving customer time, money or energy. Online Persuasion: Creating Desire. Time, Money, Energy? Ask “Why?”

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Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Having a blog header is obviously an important element to online content marketing. How do you like my new look?

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free. Customers rule. The blur between the two has already merged.).

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 8, 2014

Thomson writes, “The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement.”. Be the best answer for your customer. He expands on this with three content marketing lesson points: 1. Tell your brand’s story with content, and take risks doing it.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. How well do you know your customers’ challenges and problems? Example: one of my dear clients (Mickey Baxter Spade, ArtisticVoyage.com ) is a talented artist who sells original painted greeting cards for various occasions, online through her website.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. 3 Biggest Challenges for Online Content Marketing?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 25, 2011

A shift towards the reader/customer and their needs (what you may not know very well). More people online in your field writing about the same things (some better, some worse). 3 Biggest Challenges for Online Content Marketing? There exists: A shift away from focusing on your products and services (what you know well).

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100