B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. You need to focus on your prospective clients, customers, followers, members and susbscribers.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

AUGUST 2, 2013

Who are your customers? You need to know your customers’ persona(s). ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Pemco listened to customers and learned who they are. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 16, 2012

Read my previous post on this, Why a Square Logo is Better for Online Marketing. Does your new logo appeal to your customers? At the least you can show the new design to a few select customers and partners. A lot of social media sites require thumbnail or square graphics. Promo items. Your audience. Your company.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. You need to understand what value you provide to your customers and then leverage it. This directed their positioning statements and was reflected consistently through all marketing.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 13, 2012

Are you doing the right thing to attract the right customers online? Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

JANUARY 16, 2014

Customer Focus. A lack of understanding of customers is a recipe for marketing failure. Egos and “cool designs” can override what is best for the business or even the customer. Marketing without a strategy closely follows #1 as a sure recipe for disaster. What do you think?

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Going beyond the boring product pages online? Are you telling your great story?

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. provide a custom solution for mobile users.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. Establishing trust online is tricky. Here are four critical factors for building trust and maintaining it with your online marketing. You should wonder too.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

AUGUST 24, 2012

Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , and Marketing Technology: Cross the Chasm with the Right Beta Customer. Stay tuned, everyone, I will be blogging a lot more in months to come about SEO.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JUNE 17, 2014

You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers. Some developers use proprietary platforms or outdated technologies like Dreamweaver.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Are you experiencing results with your social media marketing implementation?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 28, 2009

Marketing has changed tremendously in the last twelve years. Have your marketing tactics changed accordingly? If not, get educated on the new ways to market, especially on the Internet. Many online marketing tactics are more cost-effective than traditional, offline marketing. Track results.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

APRIL 9, 2013

The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.” ” And, where is “there?”

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100