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How to Create a Lead Capture Page in WordPress (The Easy Way)

Optinmonster

Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor.

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

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7 Essential Types of CTAs and the Best Ways to Use Them

Content Standard

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content.

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How to Prepare for a Successful Trade Show

Lead Liaison

This is a resource you’ll turn to time and time again. These additional resources are best stored together, in our experience. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. We recommend an omnichannel approach.