LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 72

Optimization Forrester Webinar Metrics Business 72

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Little or no T&E expense. Better audience analytics.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session. The post Webinar: Risk Vs. Reward appeared first on Televerde. YES SIGN ME UP.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Read on to discover our top five takeaways from the webinar. After all, people trust other people’s opinions more than they trust faceless corporations.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. A majority of tweets to a brand go unanswered! –

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Attending webinars or events. Imagine you run a webinar on a complex software feature.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Martech

MAY 9, 2023

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Click here to view more MarTech webinars. So where do we go from here?

Forrester 88

Forrester Webinar Metrics Marketing Report Marketing 88

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61 Pinter Score: 32.79

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Biznology

MAY 31, 2017

That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. Map videos to the customer experience. Many companies put a lot of time and effort into journey mapping the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. But before that, let’s understand what intent data is: Understanding B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Madison Logic

JANUARY 5, 2023

2023 will be a year of enhancing the customer experience . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Customers interact with brands via a growing constellation of touchpoints.

Webinar Metrics 40

Webinar Metrics Tips Forrester Touchpoints 40

Nuvi

DECEMBER 16, 2019

Discussion to Focus on the Importance of Tuning Into Online Sentiment to Proactively Address Customer Concerns. Featuring guest speaker Faith Adams, senior analyst at Forrester, the webinar will cover how healthcare systems and caregivers can navigate today’s new customer experience (CX) reality in the Feedback Economy.

Webinar Metrics 40

Webinar Metrics Forrester Enterprise Management Branding 40

Forrester B2B

MARCH 20, 2023

Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.

Webinar Metrics 52

Webinar Metrics B2B Marketing Marketing Report B2B 52

Porch Group Media

JANUARY 26, 2021

Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. . Produce event videos. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Kapost

JANUARY 3, 2017

Disjointed customer experiences are limiting the growth of B2B companies. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one piece of content to the next. Understanding, Mapping, and Delivering an Effective Customer Experience. a sales rep).

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

Conversica

SEPTEMBER 30, 2021

But there are other innovations in AI helping businesses better connect with customers and drive revenue opportunities. Also known as Conversational AI , this technology provides more personal interactions between potential customers, accounts, and contacts without having to engage an actual member of your company’s teams.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Reimagining B2B Customer Experience: A Post-Pandemic Path Forward. In order to meet the expectations of a savvy workforce and customer base, here are three facts to keep in mind.

B2B 109

B2B B2B Sales Webinar Metrics Forrester 109

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Marketing casts a wide net at the top, attracting potential customers. These are your hottest prospects, most likely to convert into customers. Imagine your sales funnel as a pyramid.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Watch this webinar presentation for free at Digital Marketing Depot. Snapshot: What is account-based marketing?

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Oktopost

OCTOBER 8, 2023

Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers. Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. ABOUT BRIANNA WATTS. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177