Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Oktopost

OCTOBER 8, 2023

Then you can use the sales enablement content provided by your marketing team, such as blogs, one-pagers, videos, or webinars, to follow up with engaging materials related to their interests. This will allow you to re-engage leads without the need to hassle your prospects for more meetings just to stay on their radar.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Lead Nurturing Is…. Oh, and the next time someone asks you, “what exactly is lead nurturing?”

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Let's face it: those middle child leads deserve some attention, too! Stats to Set the Stage for Lead Nurturing. 1) 50% of leads are qualified but not yet ready to buy.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Vidyard

MAY 18, 2018

But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Hubspot

MAY 4, 2010

Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Practices Lead Scoring 28

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

NuSpark Consulting

NOVEMBER 6, 2015

Include content designed to attract your audience to your website, such as blog posts and videos, as well as premium content created to capture leads, such as e-books, research reports and webinars. lead bait,” map out a series of emails. Forrester Research). You can use the same actions to score leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. ebooks, webinars, kits, etc.)

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. Half of the modern marketers use lead magnets, such as downloadable content, to capture email leads. You can also try creating webinars.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Marketing Insider Group

FEBRUARY 5, 2024

Demand Sage) Webinar Marketing Stats 95% of businesses consider webinars a crucial part of their marketing strategy. On24) 73% of B2B companies view webinars as the best method to generate high-quality leads. GoTo) 76% of webinars are primarily focused on generating leads and sales. Ascend2) 34.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40