Biznology
JUNE 23, 2021
Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. Amplified reach. Lower overhead.
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Vidyard
MAY 18, 2018
While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. This entry was posted on Tuesday, May 3rd, 2011 at 9:03 am and is filed under Marketing Management , Marketing Strategy , Webinars , Marketing Budget , Marketing Automation. United States License.
Golden Spiral
MARCH 10, 2022
In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Or you could combine more than one to create a webinar script.
Customer Experience Matrix
SEPTEMBER 3, 2009
A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The chart shows that Internet has more than doubled since 2004 and nearly caught up with TV. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.
The Effective Marketer
MAY 9, 2011
Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.
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