Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Vidyard

JUNE 9, 2016

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Get the Report. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Zoominfo

JANUARY 28, 2021

However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. Companies Navigate Through a Storm in 2021 Corporate Diversity & Inclusion Trends of 2020 A New Employee Landscape & Future Work Environment Customers Await Recharged Sellers.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. The New Customer Experience.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Zoominfo

JUNE 11, 2021

Prospect with video. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Prospect with video. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Zoominfo

OCTOBER 12, 2022

The insights gave her a clear picture of the customer lifecycle, what approaches worked best in each region, and how certain deals were progressing. “My Conversation intelligence software like Chorus, which pulls rich data from sales calls in real time, is a powerful solution to build customer relationships and close more deals.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Most of us have more video available then we think. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget. CMOs are caught between a rock and a hard place. But will it scale?

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Martech

OCTOBER 21, 2021

The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. We’ll equip our customers with even more technologies and cookies and what have you. It’s more data and more technology, but it doesn’t mean we see the customer.”. So what do we do? Journey-driven.

Organization 107

Organization Paid Search Agency Conference Digital Transformation 107

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Heinz Marketing

DECEMBER 26, 2020

How To Build A Customer-Centric Culture In Your Workplace. Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. 9 Video Storytelling Tips to Engage Your Audience. Video storytelling is a great method for educating, entertaining, and engaging your audience.

B2B 81

B2B Storytelling PR Deliverability 81

KoMarketing Associates

FEBRUARY 13, 2020

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Contently

DECEMBER 3, 2020

There’s first-touch attribution, last-touch attribution, and custom attribution. According to an internal study, 67 percent of our customers’ traffic came from search over the past year. But only a small number of our customers had invested in tracking the SEO value of their content. “This is content ROI.”

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Vidyard

MARCH 20, 2018

It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind. When it comes to social selling modern marketers and sales professionals first need to develop their personal brand to connect with customers. Are you already using video for social selling?

Forrester 112

Forrester Outreach Social Networks Curation 112

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Madison Logic

JANUARY 5, 2023

2023 will be a year of enhancing the customer experience . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. blog posts, articles, videos, etc.), Challenge number one is being able to adjust to ever-changing customer behavior.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Oktopost

OCTOBER 8, 2023

Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers. Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131