Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. What is Customer Advocacy Marketing? Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Directive Agency

OCTOBER 13, 2021

In this article, we’ll focus on how to market your brand towards your existing customers, as well as cover a few benefits of customer marketing. . What Is Customer Marketing? Research shows that it costs five times more to acquire a new customer than it does to market to an existing customer. .

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Martech

SEPTEMBER 19, 2023

A recent study found that such alignment brings 208% more value from marketing with 108% less effort. The shifting customer engagement dynamics require a more cohesive approach. For instance, 57% to 72% of B2B customers want personalized content at each stage before and after purchase. Smoother customer journey.

Lead Ranking 117

Lead Ranking Top of Funnel Lead Scoring ROMI 117

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

ClickZ

JULY 22, 2019

Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing starts with understanding customers. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Hubspot

SEPTEMBER 17, 2020

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?". But one great place to know what your customers like (and love … and hate … ) is directly from the customers themselves. It drives more customer-centric content and communications.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Consider the analogy of a customer service phone tree, which forces frustrated users through multiple paths over a long duration, resulting in poor outcomes. Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Binary Demand

JULY 21, 2023

Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue. Qualitative Data Qualitative data complements quantitative data in customer research, capturing non-numerical insights.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Convert

DECEMBER 8, 2020

They successfully ran card sorting research with different groups of their customers—experienced travelers or business travelers—that enabled them to create a more streamlined site architecture. Eye-Tracking Studies. In-Depth Interviews. Of course, interviews remain one of the best ways to conduct user research. Source: Hotjar.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Contently

NOVEMBER 3, 2017

We’re living in an era of unprecedented data and automation, which should skyrocket our business results forward, but I have a sense that in this crazy world, we—and our customers—need human-to-human contact even more. A plethora of studies have found that empaths have particularly responsive “mirror neurons.”

Work Management 166

Work Management Marketing Management Advertising Agencies Case Studies 166

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Let's talk about four different types of market research studies you can conduct, a potential goal of each one, and how these studies help you better understand your market.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Golden Spiral

JANUARY 15, 2021

The same thing can happen with your customers and prospects. According to the 2019 FPX Digital Transformation Study, B2B companies have shifted much of their focus from internal efficiency to customer experience. Make Your Customer the Hero. How to Eliminate Technology Bias.

Work Management 62

Work Management Case Studies Case Study Digital Transformation 62

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. But that’s not all. Types of Sales Collateral. Whitepapers.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Content Standard

DECEMBER 21, 2015

The video customer testimonial taps into that desire in a powerful way, research shows. In fact, customer testimonials are twice as effective case studies, the study found. When customers tell their own stories instead of the brand tooting its own horn, it makes a difference. Check out this article.

Video Marketing 42

Video Marketing Case Studies Paid Search Agency Marketing & Strategy 42

Martech Advisor

JANUARY 23, 2020

Studies suggest that there is an immense possibility for multicultural marketing this year. Even smaller companies can benefit by strengthening their value proposition with the unique knowledge they have about different cultural groups. Bolster your data insights with third-party research and focus groups. population.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

SnapApp

OCTOBER 17, 2017

Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . Research Tips: Looking for Trends in Your Customer Base. . Working with a market research firm to conduct in-depth studies on the audience you’re targeting. Image source. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Content Standard

MAY 22, 2019

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. In most cases, an acceptable margin of error ends up being between four and eight percent (e.g.

Research 98

Research Sample Planning Brand Identity 98

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. How do we gauge customer feelings?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. I do this by using data and analytics to learn more about customer behavior and preferences. We can now use AI to analyze vast amounts of data on customer behavior and preferences.

Consulting 66

Consulting Sample Work Management Marketing AI 66

seo.co

MARCH 28, 2021

In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. The key to a successful marketing funnel is to make as many people aware of your business as possible, but to then identify and focus on the ones who slip into the second state: interest.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

EveryoneSocial

FEBRUARY 10, 2020

Helps Develop A Strategic Company Vision Increases Overall Brand Awareness Builds Company Reputation Creates the Value Proposition Helps Drive The Corporate Narrative Attracts More Talent to the Organization Engages Stakeholders and Investors Improves Customer Communications. And this doesn’t just apply to your potential customers.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? Get to know your audience, provide them with relevant content, and ensure an authentic customer experience. Peloton would have benefitted from some customer research and market insights to cater their messaging to their target personas. Know your audience.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Valasys

JULY 15, 2021

If, however, you jump right in without chalking out a strategy for your email marketing, your email content is highly unlikely to resonate with your customers or hit their pain point. Below are the key steps you can follow to determine what your company can offer to the customers: Identify the main customer benefits.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 134

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 134

Content Standard

MARCH 9, 2017

You’re helping customers plan for retirement, save up for their dream homes, or just generally to put their hard-earned dollars to work for them. So you pivot your content engine toward bringing in a new crowd of young customers, but hit a roadblock. A Case Study in Pendulum Audiences.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Circle Studio

JANUARY 10, 2020

In fact, the lines between the two are becoming increasingly blurred as B2B customers increasingly demand B2C-like experiences in their professional lives, too. While it was once confused as “the new SEO,” perhaps the most rampant myth today is that content marketing is synonymous with thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ANNUITAS

MARCH 19, 2013

If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers. A customized buying process, per persona, gives you the insight you need to speak directly the buyer at their level. What does the buyer look like? Where do they go in the early stages?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Convince & Convert

APRIL 23, 2015

Consider this a mini focus group to power a broader campaign or piece of content. Don’t Just Create Campaigns–Create Experiences Succeeding in today’s social media environment calls for more than just campaigns—it calls for creating positive experiences for your customers.

Communities 151

Communities Social Media Curation Facebook 151