Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Hubspot

AUGUST 11, 2020

What optimization strategies are you using to improve the performance of ads? While there's no sure fire way to tell, there's an optimization strategy you may be missing: behavioral targeting. And, when I checked my Facebook account a little while later, I saw that my web behavior influenced my ads there, as well: Pretty cool, right?

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

seo.co

MAY 11, 2021

And as your revenue grows, you’ll want to consider who your most profitable customers are. If you think of your customer base as a collection of colorful balls in a playground ball pit, market segmentation is the process of organizing these balls into color-specific piles. They’re all your customers, but each set has unique attributes.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

ClearVoice

JUNE 15, 2021

Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. It provides information customers seek, including actionable resources for a business’s customers and clients. Writing a good piece of content means understanding who your customer is.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. But again the question arises: How building customer loyalty is possible with content marketing? billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hubspot

JANUARY 16, 2020

Here, let's explore what audience targeting is, and how you can use it in your own marketing strategy. Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. Initially, you'll want to refer to your existing buyer persona (s). What is audience targeting?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Optinmonster

MARCH 16, 2020

Then engage with them to convert them into customers. Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.” Use your customer’s purchase history to offer cross-sells or up-sells. Preferences. Didn’t Buy.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

ClearVoice

MAY 3, 2021

The result of successful dynamic content strategies can be fewer bounces, higher visitor returns, and eventually, better conversion rates. Today’s lightning-speed technology is capable of uploading adaptive content seamlessly and quickly, resulting in faster downloads and automatically generated, and customized emails.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

JUNE 6, 2019

‘Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com). Customers learn to hear from credible people before they trust a brand to make a purchase.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Content4Demand

FEBRUARY 5, 2020

I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting. For example 95% of Gen Xers use Facebook, but Gen Zers prefer Instagram. Want to give it a try? Social media preferences also vary.

Demand 61

Demand Generation Psychographics Demand Generation 61

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. Predictive & dynamic content strategies further boost customer experience. The modern Martech age aids B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Sprout Social

APRIL 9, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Tune in to our Facebook Live discussion on April 9 at 4 PM EST as Stacey D. View this post on Instagram.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

LeadsRX

FEBRUARY 8, 2022

People + Data = Better” is the equation marketers need to measure against to have mutually beneficial outcomes for their businesses, brands and their customers. Consumer privacy needs to be front and center for any data-driven and performance marketing strategy employed by businesses, their agencies and personnel.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Hubspot

MARCH 25, 2020

If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. In this guide, we break down local marketing and a slew of helpful strategies to help you get started. The key to successful local marketing is accurately defining your buyer personas.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Building a Social Media Strategy.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Valasys

JUNE 18, 2019

While 60% customers search local information about businesses on their mobile devices. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

LeadSquared

DECEMBER 7, 2020

Usually, such campaigns help in: Increasing sales of an existing product Clearing out the inventory Attracting more customers Introducing new products. For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MAY 27, 2020

Employing some well-researched SEO copywriting tips and the best industrial practices will not only help your pieces of content rank higher on the search engine result pages (SERPs) but will also help your website receive more organic traffic and an engaged group of prospective customers. That’s when real selling begins.”

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 3, 2014

Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. What could really be at work here is that you''re probably ignoring psychographics. What are psychographics? Psychographics gives you so much more insight.

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. This will further help the sales teams achieve their core bottom-lines. billion parameters.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Albacross

MAY 21, 2019

You’re also competing with companies and brands with a well-established customer base — convincing prospects to take a chance on something new is always going to be hard work. Every business is as unique as the people in it, and no-one can walk in and tell you what strategy will work best for your specific situation. No experience.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Navigate the Channel

NOVEMBER 29, 2023

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. What is the customer’s income range? Does the customer use email for work or pleasure?

Ideal Customer Profiles 65

Ideal Customer Profiles Psychographics Demographics FAQ 65

Outbrain

AUGUST 21, 2019

Without developing trust during every step of the customer journey, potential B2B leads will look for other ways to spend their money. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. 4) Integrated Content Strategy.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. When thinking about B2B strategy and messaging for healthtech companies, it’s essential to start with understanding your target audience. Each persona has unique pain points and characteristics.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117