QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

QuanticMind

OCTOBER 9, 2023

Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions in the long-term. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

SalesIntel

JUNE 21, 2021

Growth hacking focuses on generating new customers and scaling their enterprises over anything else to spike the growth curve. Customer Retention: Keep customers coming back for repeat business. Know Your Customers. Create an ideal customer profile so that your marketing strategy can be tailored to certain personas.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Good digital marketers are riding the wave, turning to virtual marketing events as a replacement for in-person interactions. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hubspot

MAY 14, 2019

Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Using these pages, you can invite new students to sign up for a class you offer and capture information on them that can lead to a customer relationship that goes beyond the courses they take with you.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Magisto

JANUARY 13, 2020

Event recap videos. A good “About Us” video can make your customers know you, like you, and ultimately feel more engaged with your brand. All you need to do is pick the template you like, and customize it as you wish with your footage, text, and logo. Then, highlight your company’s offer (what are you solving for the customer?).

Video Marketing 59

Video Marketing Template Word of Mouth Marketing & Strategy 59

Heinz Marketing

OCTOBER 12, 2018

Online customer reviews have the power to make or break your product. Your product or service star rating, whether it’s on Facebook, Google or your own company page, hold considerable sway when it comes to your reputation (and sales figures). The internet has become the great equalizer in the marketing world. Chatbots are on the rise.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

Magisto

DECEMBER 24, 2019

A good “About Us” video can make your customers know you, like you, and ultimately feel more engaged with your brand. All you need to do is pick the template you like, and customize it as you wish with your footage, text, and logo. Then, highlight your company’s offer (what are you solving for the customer?).

Video Marketing 52

Video Marketing Template Word of Mouth Marketing & Strategy 52

DealSignal

SEPTEMBER 2, 2020

With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. Paid search/pay-per-click (PPC) advertising: best channel for quick results. According to Google, for every $1 spent on ads, advertisers earn $8 in return.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. Paid search/pay-per-click (PPC) advertising: best channel for quick results According to Google, for every $1 spent on ads, advertisers earn $8 in return.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

accelerate agency

APRIL 12, 2023

To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Bannerflow

DECEMBER 9, 2020

Enabling you to work out where your customers are to offer more targeted advertising. Everything from the content on your page to your PPC campaigns needs to speak to the demographic you feel best complements your brand. Google AdWords. These optimised ads also do the legwork in terms of location. Mobile friendly.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . Google is sunsetting Universal Analytics (what they now call the OG version of Google Analytics) early next year. The biggest difference is GA4 tracks events, not hits. That’s the basics.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

Outgrow

FEBRUARY 25, 2021

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Turn them into paying customers. Source: Unbounce. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Optinmonster

MARCH 13, 2024

Some OptinMonster customers report improving their conversion rate by as much as 600%. For instance, triggering an Exit-Intent® popup can help you recover customers who are about to leave your website or abandon their shopping carts. One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Check out this blog post from a PPC and Pinterest expert.

Paid Content 94

Paid Content Research Product Youtube 94

Directive Agency

MARCH 25, 2020

Discoverability is measured by your company’s ability to be found on Google, or other search engines, at every step of the buyer’s journey. Now, to truly understand the importance of this, break down discoverability into the various functions of demand generation and search marketing: Organic Search (or SEO) and Paid Search (or PPC).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SmartBug Media

OCTOBER 9, 2019

As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. They are ever-evolving representations of your ideal customers’ pains, needs, and motivations. What are most of my satisfied customers like? You have goals for bringing in new leads. Of course not!

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

JANUARY 13, 2016

When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. PPC + Inbound = Inbound-y Ads! To find this inbound-y ad, the user searched the term 'blogging', into Google. Hold Up, What Exactly is an 'Inbound-y' Ad? 10) Gum Gum.

Paid Search Agency 28

Paid Search Agency Top of Funnel Ads Examples 28

NuSpark Consulting

JULY 15, 2011

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Content Optimization.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Belkins

SEPTEMBER 20, 2019

How do B2B customers think? Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. We send cold emails that introduce us to our potential customers and address their pain points. Selling to B2B buyers isn’t easy.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Outbrain

AUGUST 6, 2018

What’s one thing that all PPC marketers have in common? Most common PPC campaign mistakes can be easily rectified. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. Want to know if you make the PPC grade? They’re human.

PPC 36

PPC Top of Funnel Campaigns Advertising Funnels 36

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Content Standard

OCTOBER 2, 2020

Lead generation business: Leading metrics include: Website traffic, key form conversions, webinar and event attendance, and demo completion. AdWords conversion rate benchmarks Research conducted by Larry Kim provides conversion rate benchmarks for business businesses who advertise on Google AdWords.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

EveryoneSocial

JUNE 8, 2021

This term refers to the amount of time it takes for your organization to respond to a customer on social media. Because social media provides two-way communication for companies and customers, and today your customers expect a timely response. Facebook even has a feature that displays a business’ average response time.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Directive Agency

FEBRUARY 28, 2022

Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. . Additionally, Google often makes assumptions on which audiences fit into each bucket; granted, it is based on online behavior.

Linkedin 98

Linkedin Advertising Agencies Advertisements Advertising 98

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

MAY 18, 2010

Optimizing FAQ’s and product support information can provide answers to customers before they call support. This helps to get readers (and potential customers) to come back again and again. I've seen something similar used to categorize (and test) PPC target phrases.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Albacross

NOVEMBER 13, 2018

If you’re a sales rep, you’ll probably use cold emails to reach out to leads or potential customers. Here’s the new email template that this company is now using: Hello [first name], I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers. Which offer sounds better? Option B, of course!

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns. Request a Demo. Daily Blog Updates.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120