Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. A survey will still help to identify underlying drivers, needs and motivations.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Marketing Priorities and Content Personalization. To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Overall, most marketers (44%) said that “life should return to normal slowly” following the COVID-19 pandemic.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Finding Marketing Success with Video Content. As of this year, most marketers (70%) claimed that video content has shown a positive return-on-investment.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

FEBRUARY 2, 2021

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Almost 25% of respondents replied to the survey with “growth marketing,” putting it at the top of the list. Shifting Toward Marketing to Drive Revenue.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. About 24% are already building or testing journey maps, while 26% have and utilize defined journey maps.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. The best way to do that is to ask, and using a WordPress survey popup plugin can help. Get real-time feedback from visitors and customers.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. How do influencers create value for brands?

Research 242

Research B2B Marketing B2B Budget Programs 242

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Footnotes: Reddit Custom Survey, U.S., And yet, if you can get them to be loyal, it is incredibly valuable.

Research 143

Research Loyalty Case Studies Communities 143

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research. What is brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research. What is brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. However, data quality (42%), analyzing marketing impact at each buyer stage (40%) and obtaining budget and staff (36%) are still providing to be hurdles for marketers.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Content Marketing Institute

MAY 4, 2021

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading → The post Want Better Results From Your Original Research?

Customer Surveys 107

Customer Surveys Research Content Marketing Content 107

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. In the U.S.,

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

KoMarketing Associates

DECEMBER 22, 2020

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). Marketing Budgets and the Impact of the Pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. suggesting that overall, marketers are now utilizing digital marketing tactics on a regular basis. Making Marketing Changes for the Long Haul.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

APRIL 7, 2020

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Top Rank Marketing

AUGUST 2, 2023

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Working with a research firm.

Research 160

Research Process Training Customer Surveys 160

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. B2B Marketers and Digital Marketing Budgets.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52