Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. We've seen that Gen-Z and millennials are flocking to apps like Instagram and Snapchat, while multiple generations continue to use Facebook. But, don't write Facebook off just yet.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.

Social Networks 172

Social Networks Business Work Management Social Media 172

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 106

Social Media Allocation Media Marketing & Strategy 106

Biznology

APRIL 22, 2015

Do you know the demographics of your target audience? Probably the most surprising demographic is that the largest segments of online users grouped by age are 50 or older. LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

SendX

DECEMBER 7, 2020

When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). Segmentation: Apply segmentation to your strategy by putting your audience into different groups based on their demographics, likes, and interests. These statistics might be misleading.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 121

Paid Content B2B Marketing B2B Planning 121

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. billion people log into Facebook every month. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Who’s using Facebook? 35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Martech Advisor

APRIL 6, 2020

Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Based on the responses, the key findings from the survey are as follows: 46% more shoppers spent over $500 on Amazon in 2020 than in 2019. Tell us on Twitter, LinkedIn, o n Facebook ; we're listening! What's Next.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. The state of social media in 2021: demographics. If you guessed Facebook, you’re in for a surprise. Facebook comes in second at 69%, and from there, in descending order of usage: Instagram: 40%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 108

Social Media Advertisements Advertising Tools 108

KoMarketing Associates

FEBRUARY 7, 2017

The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results. From this survey, no, we did not. Twitter, Instagram). “I

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. The complicated consumer .

Work Management 117

Work Management Content Marketing Management Lock-In 117

Hubspot

AUGUST 31, 2017

From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. What is typical is Snapchat's push to engage younger users -- between the ages of 18-24, the demographic segment where Snapchat is most popular. Source: eMarketer / Recode.

Social Media 75

Social Media Facebook Youtube Emarketing 75

Hubspot

AUGUST 23, 2018

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products.

Facebook 66

Facebook Ads API Privacy 66

Navigate the Channel

MARCH 13, 2023

Demographic information isn’t usually what customers lead with when they praise a company, or challenge it, but demographic, including geo-demographics, can help provide insight into where and how you position your products. You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Outreach

MAY 24, 2021

Consider creating a digital one-sheeter your SDRs can reference that outlines your target demographic. If you’re starting from scratch, there are several resources you can leverage to gather this insight, including Google Analytics, Facebook Audience Insights , and survey questionnaires sent to your email database.

Marketing Analytics Tools 98

Marketing Analytics Tools Demographics Hubspot High Quality Lead 98

Biznology

APRIL 20, 2017

How else can you personalize recommendations, send notifications about sales, and link to surveys if you have no contact info? Get the demographic information that will tell you the most about how to offer your customers a better experience. Lifestyle and Personality Details. Social Media Participation.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Marketing Insider Group

OCTOBER 13, 2011

This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape. 63% agreed with concerns on the shifting consumer demographics. So: Are you surprised by these results?

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels.

Trends 102

Trends B2B Thought Leadership B2B Thought Leadership 102

Sprout Social

MAY 9, 2024

For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve. Our Q1 2024 Influencer Marketing Survey found 40% of consumers say they prefer to interact with micro and nano-influencers.

Trends 86

Trends Advertising Agencies Paid Search Agency Top of Funnel 86

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. These closed ecosystems enable the marketplace providers to maintain control of user data. There is no standard model for an identity graph.

Mobile Advertising 100

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 100

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive CMOs say the end of third-party cookies is both a major challenge and a good thing 72 percent of chief marketing officers have said that they see difficulties ahead in facing Google decision to eliminate its use of third-party cookies, while some 61 percent noted that the shift would eventually become a good change for business, according (..)

B2B Marketing 97

B2B Marketing Linkedin B2B Social Marketing 97

QuanticMind

SEPTEMBER 12, 2023

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. While the platform no longer offers advertisers the option to target users under 18 based on their interests and activities, marketing on Facebook isn’t a bust.

Education 75

Education Rules Budget Programs Planning 75

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. inventory, demographic-based sales, competitor pricing and social media posts) to pull highly relevant, time-sensitive insights.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

ClearVoice

AUGUST 14, 2023

This can be through emails, online surveys, and social media posts. AERO’s final email only went to contacts who clicked on links or answered surveys about working on their homes. They built an effective social media marketing campaign by creating social media content for both Facebook and YouTube. Focus on interested contacts.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Implied segmentation is based on characteristics assumed from customer actions, demographics, browsing and purchase behavior. Types of Lead Segmentation. InactivitySensor.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Sprout Social

JANUARY 11, 2024

If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brand Identity 103

Brand Identity Branding Aggregators Marketing Analytics Tools 103

Webbiquity

OCTOBER 9, 2018

These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. Later, they see an ad like the one at right on Facebook. Image credit: Survey Anyplace. Here’s an example: a user visits Harry’s site through search.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Unbounce

JUNE 28, 2022

Instagram, Facebook, and Pinterest all offer in-app shopping experiences. Then, survey your audience to find out where they like seeing your posts. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing. Source: ComScore State of Retail. Shoppable pins on Pinterest.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Porch Group Media

FEBRUARY 26, 2020

billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. Instagram user demographics include 35% of all US adults with 1 billion monthly active users and 500 million daily active users. billion of those users are checking their accounts daily and 1.3

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 136

Social Media Generation Media Lead Ranking 136