Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. It’s customized just for you.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. Many just don’t know they have design skills that translate into AI skills. says Bennett.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Valasys

FEBRUARY 13, 2024

Artificial Intelligence (AI) has emerged as a powerful weapon in your arsenal, offering innovative ways to personalize experiences, analyze interactions, and predict future behaviors, ultimately leading to enhanced user engagement and customer retention. But fear not, fellow warriors! Go beyond guesswork.

Marketing AI 40

Marketing AI Customer Satisfaction Loyalty Demographics 40

Valasys

SEPTEMBER 5, 2023

It’s essential for converting prospects into customers and expanding a business. AI is a key player in modern lead generation strategies , utilizing data analysis, predictive analytics, and automation to enhance efficiency. How AI Enhances Traditional Lead Generation Strategies?

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Bring dynamic content & segmentation to the forefront We’ve all heard the news about personalization by now—but how do we personalize pertinently and successfully? Psst: we use Figma.)

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. SMBs can succeed in a competitive market by growing, automating, and streamlining.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Valasys

JANUARY 10, 2024

In this article, we delve into the transformative impact of Marketing Technology, or Martech, on the dynamics of car auctions, uncovering how it has become the driving force behind success in this competitive domain. Buyer Empowerment through Personalization On the buyer’s front, Martech ensures a personalized and immersive experience.

Marketing AI 40

Marketing AI Transparency Customer Satisfaction Domain 40

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? One way to differentiate a business and create a competitive advantage is through eCommerce personalization. What is eCommerce Personalization?

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Sana Commerce

NOVEMBER 10, 2023

In the context of businesses, digital commerce involves the electronic exchange of goods, services, and information between companies and their customers, suppliers, and other business partners. B2B digital commerce in wholesale: Wholesalers are embracing digital commerce to transcend geographical boundaries and tap into global markets.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

ClearVoice

AUGUST 18, 2023

AI is rapidly changing the marketing industry. You need to have a well-defined AI positioning statement to navigate the new digital landscape. One that’s tailored to your brand’s unique AI journey. One that’s tailored to your brand’s unique AI journey. But it’s not just that.

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. How do you track customer sentiment?

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. How do you track customer sentiment?

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. Many customers will download an app created by a brand they know to make their shopping experience smoother. With m-commerce, customers can buy your products from anywhere.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Most business leaders I speak with are always looking to increase their share of wallet on customer spend for similar products.

Work Management 105

Work Management Service Cross-Selling Training 105

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes. How digital sales rooms can enhance the B2B buyer experience.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. This explains why a large percentage of meetings happen in-person, in order to develop an emotional connection and increase trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

DealSignal

FEBRUARY 1, 2024

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. ZoomInfo’s data does not undergo continuous customization for individual client needs.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Salesforce Marketing Cloud

JUNE 14, 2023

Here are 11 sales tactics, from reading nonverbal cues to implementing AI tools, that draw on your interpersonal and strategic skills. Get deals done, make customers successful, and help your company grow. Get deals done, make customers successful, and help your company grow. Ask additional questions to confirm your impression.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Digilant

APRIL 9, 2024

Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr. Strategist, Planning & Insights, seasoned digital marketing experts who have been at the forefront of adapting to changes brought about by privacy regulations and technological shifts.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. How to get fintech social media marketing right. The answer may be simpler than you think.

Social Media 142

Social Media Social Marketing Media Planning 142