Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". If that's the case, suddenly you now have an entire topic around breathable fabrics for which you can create content for your customers.". How to Win at The New Zero-Click Game.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. That way, customers are more likely to click your ad as they search for specific terms,” according to Google. If the rate is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 13, 2012

And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Publish Case Studies. Let your customers do some of the work for you. Connect with HubSpot : Create Niche Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. To help Google recognize our content as a trusted authority on marketing, sales, and customer service topics, we decided to implement the pillar-cluster model on our blog. Even worse, it started to decline.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Hubspot

DECEMBER 17, 2013

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SEO Newsletters. SparkToro Trending. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

ClearVoice

MARCH 19, 2020

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. Ongoing SERP reporting. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Scoop.it

JUNE 30, 2022

When writing for casual customers, for example, you will need to maintain a light tone and perhaps joke around a bit throughout your content. HubSpot is a great example of a website that posts evergreen content. As a result, the ROI of evergreen content is much higher in the long run compared to trendy articles.

Relevance 81

Relevance Planning Content SERP 81

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. At Sales Hacker, we had an aggressive publishing schedule, with 4-5 new blog posts going live each week. Keyword difficulty is rising.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. At HubSpot, we’ve given away tickets to events, free marketing assessments , and ad spend coupons to Facebook and LinkedIn. HubSpot typically runs webinars at 1 p.m. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. ” For more granular reporting and analysis of how you are interacting with potential leads, you should consider implementing a customer-relationship-manager. They don’t need “how.”

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. The best way to do this is by studying your current customers and their journey.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Hubspot

JULY 19, 2016

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. Stay with us, folks.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

APRIL 5, 2013

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Here at HubSpot, for instance, we have five core personas!

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * 96% of customers look for negative reviews while browsing the customer reviews. SEO Industry Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Should SaaS Companies Do SEO?

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

MARCH 30, 2013

While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index. Instructions for HubSpot Customers. Stay with us, folks.

Lead Scoring 28

Lead Scoring Lead Ranking Google Adsense 28

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. HubSpot Keyword Tool. What other content has been published on this topic before? Search on KWFinder.com. Have people engaged with it?

Research 28

Research Process Long Tail Marketing Validation 28

Hubspot

MAY 1, 2015

Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me. We landed our first paying customer through that article. And since then, more than 500 paying customers have come our way just from articles like the “How to Make a Personality Quiz” article. The result?

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

NOVEMBER 23, 2011

Who has the highest lifetime customer value? While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Publishing a ton of content, and then abandoning ship. Who can the sales team close?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Marketing Insider Group

NOVEMBER 28, 2022

Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. Including a clear and concise CTA invites readers to take steps towards becoming paying customers. million blog posts are published each day. Build loyal customer relationships.

Optimization 227

Optimization Content Marketing Content SERP 227

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. What’s E-A-T? We’ll get to that shortly. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. What’s E-A-T? We’ll get to that shortly. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. Custom goal values (for instance, number of newsletter sign ups). SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

FEBRUARY 8, 2023

Choose a question that addresses and solves a common problem your customers have, as it will act as an authority builder for your website in the eyes of search engines. The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Think of a topic from a buyer’s/reader’s perspective.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59