SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. General Blogging Statistics 70 million new posts are published on WordPress each month. Let’s dive right in! SEO leads have a 14.6% close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Social Media Video Trends for Linkedin 61. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Only B2B

DECEMBER 29, 2022

DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. LinkedIn and cold calling are still effective B2B marketing strategies. LinkedIn and cold calling are still effective B2B marketing strategies. Start by creating a distinct buyer persona instead.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

MARCH 25, 2020

Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve!

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. HubSpot provides a CRM for free. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Oddly, it doesn’t include LinkedIn ads. But on one website I tested, the tool noted an unusual spike in conversion traffic over a three-day period, and tied these conversions back to traffic sources. more time when they are returning.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 91

Advertising Benchmark Budget Programs Open Rate Response Rate 91

nDash

APRIL 7, 2022

Should I invest more time on LinkedIn? Data compiled from the Digital Marketing Institute indicates that 82% of customers trust opinions on social media when making purchasing decisions. Data compiled from the Digital Marketing Institute indicates that 82% of customers trust opinions on social media when making purchasing decisions.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

APRIL 9, 2020

These are the key areas for which marketing usually finds itself responsible, and they will ultimately influence your company's ability to acquire — and retain — its customers. If you're a HubSpot customer, you can also monitor any social engagement in HubSpot (likes, comments, shares etc.) To generate high-quality leads.

Webinar Metrics 101

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 101

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Published Posts Analytics Report.

Social Media 101

Social Media Analytics Media Work Management 101

Martech Advisor

JANUARY 8, 2020

Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate. Influencer Marketing: Referral traffic, CTR, reach, engagement, conversions, ROI.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Customer-initiated conversations increased 4% during the week of May 11 and are 33% above pre-COVID levels. Web traffic has been really strong in the U.S.,

Advertising Benchmark 89

Advertising Benchmark Positioning Open Rate Response Rate 89

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 93

Advertising Benchmark Optimization Work Management Burn Rate 93

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Site Traffic.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Website traffic is trending above pre-COVID levels for the 15th consecutive week (20% above benchmarks), with a 3% week-over-week decrease.

Advertising Benchmark 96

Advertising Benchmark Response Rate Advertising Agencies Outreach 96

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Social media management software costs.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. This approach has resulted in a 16% increase in blog traffic month over month. Which topic?

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Other marketing channels, like customer-initiated conversations and web activity, are showing strong numbers as well. Zoom integration with HubSpot.

Advertising Benchmark 88

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 88

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Maybe they’ve even been writing shorter posts for LinkedIn already.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to HubSpot data , the average salesperson spends less than a third of their time selling. What is Intent Data in a Nutshell? Produce Relevant Content.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101