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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

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Building Product Marketing Icons – Old vs. New

Navigate the Channel

According to published reports, Apple’s media spend was estimated at $1.8 billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. He believed advertising was a core part of building a brand, selling products and creating an entire customer experience.

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How to Write a B2B Blog Post for Conversions?

ClearVoice

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. Choose the right post length.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

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Content Hit List

Content4Demand

LinkedIn has partnered with Edelman for the past two years to uncover how B2B organizations can leverage thought leadership to drive growth and sustain customer relationships. Moleskine took inspiration to new heights, launching a digital magazine to showcase creative work from around the world. The Value of Thought Leadership.

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10 Types of Content Writers and When to Use Them

ClearVoice

Think about articles you’d see in a magazine or newspaper. They generally understand selling methodologies and know how to synthesize objections and barriers to sales — turning them into copy that that helps potential customers move closer to a sale. 10 common types of writers in media and content marketing. Brand journalist.