Social media can be a great source of traffic and leads. Traffic. The amount of target traffic is important. The more qualified visitors you have the more leads you generate. Build as many traffic as you can. When you publish content look out how many people read or downloads your published content. Leads. Leads are a result of qualified traffic and good landing pages with compelling call to action. Like traffic, the more the better. But your lead count depends to your traffic! Participant. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. How do you drive more traffic? MORE >>

In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. MORE >>

shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want to reach your target audience the chances are good that they are on Facebook. Facebook has become a true business machine which has the power to lift up business in the same speed like its progress. Not to mention the thousands of small businesses who have embraced social media networks like Facebook. shared each week on Facebook. More than 3.5 Again! MORE >>

That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? Converting traffic into leads. Analyzing the effectiveness of your lead generation. lead goals. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. MORE >>