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12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ? What Is Referral Traffic? Why Is Referral Traffic Important? Lead Generation

How to Master Local Lead Generation

PureB2B

Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first, as this foundation enables them to grow steadily and to expand their customer reach later on. Good SEO means more target traffic. Localized SEO.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive. There are 1.44

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Over 2 million blog posts are published to the web each day. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic trafficLeading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.”

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. How to Use Your Social Media Publishing Schedule. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+.

Earned Media: What It Is & Why You Want More of It

Act-On

The digital era brought a brave new world of options and ways to spend:  search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. It generates leads. Anyone who retweets, embeds, reviews, shares, comments, likes, and curates your paid and owned media elements generates earned media. How to generate earned media.

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How Publishers Can Use Digital to Push Print Sales

Hubspot

Publishing revenues may be moving online , but that doesn't mean print is dead. Instead of aiming to reach a mass market audience, however, publishers need to double down on initiatives that introduce new and loved media products to the market. Here’s how publishers can use their digital environments to promote products that readers can engage with offline. The good news?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

Six Best Practices for Marketing with White Papers

Webbiquity

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Suggestions from your company’s consultants, customer service representatives, and sales people.

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A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Current customers may be under-valued. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Case studies (64%).

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first. 1) Remove Links From Copy. and 3 p.m.

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. You can use this to confirm your hunches or generate new ideas for SlideShare topics. The first step: research. Tell a story.

5 Hidden Tricks for Better B2B Lead Generation

Hubspot

Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1. Increasing your social media reach is a great way to get more eyes on the lead generating content you share on Twitter. More leads! 2. Network More Efficiently With Followerwonk.

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Facebook Understands Its Users.

The Winning Formula for Sustainable Lead Generation

Hubspot

That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? Converting traffic into leads. lead goals.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

Hubspot

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts.

How to Fuel Lead Generation With Facebook Contests

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. Who Can Benefit From a Facebook Contest?

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. What do you think?

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Create Covers With Facebook Cropping in Mind. Facebook.

12 Revealing Marketing Stats About Facebook for Business

Hubspot

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? To read the whole lot of 'em, check out our latest free Facebook ebook, 47 Handy Facebook Stats and Charts. That's cool.

Stats 31

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Your goal is to be the leading content provider for your niche.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. Once you know who your customer is, there are three important factors for attracting those customers. Lead Generation lead generation

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

As one would suspect, Facebook is the most popular method for sharing interesting content. 57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Blogging increases web traffic by 55% for brands. Facebook Marketing stats.

12 B2B Social Media Predictions for 2012

Social Media B2B

In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. 2.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? Which social network sends the largest share of website traffic? But why?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What the best day of the week is for Facebook posting?

How To Have A Sexy Campaign In An Unsexy Industry

LEADership

According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. Facebook (71%). Approximately 6% of B2B companies found new customers via LinkedIn. LinkedIn (82%).

Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? “ Find New Customers does zero paid advertising? That’s needed to get leads. You will never see a Pay Per Click ad, Linkedin ad or a Facebook ad. Find New Customers is not in newspapers, trade journal, signs at events, etc. Find New Customers is on Facebook and Linkedin too. Why not?

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Google would note that traffic and take it into consideration in SEO rankings. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself. Press releases drew eyes. They were go-tos for information. But there’s still hope!

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.