Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

OCTOBER 4, 2021

Facebook has made it clear in recent years that it is intent on fostering smaller, closer, and more focused relationships between creators and consumers rather than allowing big brands to take over the platform. Because Facebook Bulletin is a new tool, many questions exist about it, including who has access and how it can be used.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

Vision6

FEBRUARY 28, 2022

Starting a business is no small feat, especially when you’re juggling the balance of time, money, and resources. So we’re going to show you examples of growth hacks that will help build a strong list of genuine leads and revenue streams. It’s a simple solution if you’re looking to build trust and breed lifelong customer loyalty.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 93

Facebook Social Media Viral Marketing Custom Publishing 93

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar. Every marketer knows the importance of ROI.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature.

Social Media 154

Social Media SEO Cost Per Click Media 154

Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Why Customer Testimonials Work Like Magic.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. We’ll also see some ideas and examples to help guide yours. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. I designed this example business proposal using Canva.)

Template 69

Template CMS Development Examples Marketing Proposals 69

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 99

Enterprise Management Paid Search Agency Planning Marketing Management 99

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. And, right now, the question marketers are asking isn't, "Should I publish Stories?" Instead, they might be wondering, "Which social platform should I publish Stories on?".

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. They also help you convert fence-sitters into buyers and existing buyers into repeat customers. Here’s a great example from Catalina Crunch ’s early bird campaign.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. You have the power to design it as you want and publish content that’s uniquely your own. Image: CMI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Hubspot

APRIL 4, 2018

Specific - In terms of marketing, you should choose the particular metric you want to improve, like visitors, leads, or customers. You should also identify the team members working towards the goal, the resources they’ll have, and their plan of action. For instance, will growing your Facebook following lead to more revenue?

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. So now let’s see how you can apply AI to exceed customer expectations even before they decide they want to be your customer.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 102

Social Media Features Media Curation 102

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads. Facebook doesn’t do this with the intent of making the lives of marketers harder, though.

Distribution 55

Distribution Facebook Content Landing Pages 55

Biznology

JANUARY 22, 2018

Resources: Use brainstorming, Google , or another source like an industry association. This patent map is an example of what some kinds of IP research can show you, starting with your first ideas. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Lead 360

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . How to Do Social Selling on LinkedIn. How to Do Social Selling on Twitter. Key Takeaways. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV).

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Biznology

AUGUST 28, 2017

That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? Lesson for leaders. Linear is not an option.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Changing a Facebook image to a cause-colored ribbon isn't purpose-driven #contentmarketing strategy.

Examples 92

Examples Paid Search Agency Content Trust Marketing 92

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. For example, “ Increase your Instagram followers by 25% in the next six months.” Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. The idea behind this is to make the ordering process faster with little human intervention.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126