Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. It’s kind of like a toll road. But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience. Building Trust.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. All your research, great writing, and video production can set the stage.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? How long do you need to archive the information? Everything else has changed dramatically (the not-so-good news).

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Read Relevant Forums.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Is there key information missing from this article? Publishing Too Little Content or Too Infrequently.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Information Is More Accessible. Do Your Research. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Share of mind: Nowadays, consumers most trust search engines when seeking out news and information.

Media 95

Media Brand Identity Branding Storytelling 95

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

SEPTEMBER 29, 2020

As well as covering the latest news and helpful information in areas such as legislation and taxes, the ADP blog covers more “human” topics such as the importance of empathy in leadership and creating meaningful connections with employees while working remotely. Breakthroughs by Pfizer. Its design and logo look professional but not corporate.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. If this happens, how can you ever expect to convert them into customers? Quick Takeaways. Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 28, 2021

Links are the currency of today’s search engines, and only the most informative content earns enough links to catapult it to the top of search results for your chosen keywords. Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. First Round Review. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. The Shift to Customer-Centric Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. But research will. If done right, you can sustain that traffic for years or more.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. The complexity and stakes of making a B2B purchase means the research process tends to be lengthy and thorough. Focus on educational B2B SEO content and deliver value.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Let’s briefly touch on these three trends below: Not in MY office.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Contextual Information You Should Be Looking For.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Biznology

MAY 3, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Support customer research.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Poll customers both directly and indirectly via ‌service agents that resolve inquiries.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111