Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! I start at the same place every time: Keyword research. Anyone can do this research.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Murrow and Walter Cronkite.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. What an amazing learning curve!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Read Relevant Forums.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. It’s kind of like a toll road. But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. We did research on which words were misspelled the most by Americans. Do you want to educate your audience, persuade them to take a certain action, or entertain them?

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. What an amazing learning curve!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience. Building Trust.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. When you share valuable content that educates and entertains, your audience will trust that you’ve got more where that came from.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Create buyer personas and research content that meets their needs. Look at their age, gender, culture, marital status, income, language, professions, and educational levels.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. Leaders often get picky about content because they read it as themselves, not the customer.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. First Round Review. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Do Your Research. Then comes the research. Quick Takeaways. Millennials Rule.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. If this happens, how can you ever expect to convert them into customers? Quick Takeaways. Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Pfizer has successfully pulled it off by dedicating their blog posts on Breakthroughs to the cutting edge of scientific research. Duplo Play Ideas.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does.

Work Management 82

Work Management Marketing Management Database Marketing Lead Gen 82

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 89

Search Marketing Google Content Marketing Case Studies 89

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Constructing a plan for content creation that educates and engages consumers. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Why Spend Your Budget on Digital Marketing Services? Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Your high-value content pieces, like webinars, educational courses, and exclusive content, are good for this use.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. But research will. If done right, you can sustain that traffic for years or more.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Quick Takeaways: Research your new target market and their needs.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Continuously educate stakeholders on industry trends, best practices and emerging opportunities.

Marketing Attribution 81

Marketing Attribution Work Management Marketing Management Paid Social Agency 81