Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Here are some of the customers who say we’re great.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Add this to Google Bookmarks. Post on Google Buzz.

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

JANUARY 25, 2010

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Google Blog search and Technorati are helpful blog search tools, and Google Reader is great for listening. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Why is Google Scared and What it means for B2B Marketing! Tweet This!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Examples range from Google News and Yahoo! Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. I think this is one of the biggest challenges people have in publishing content on the Web: telling their own stories. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MAY 16, 2011

Publishing video on your site is like a client magnet. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Add this to Google Bookmarks. Post on Google Buzz. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. To publish and distribute content online? To record & publish audio? To record & publish videos? building trust with customers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week. Tweet This!

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

SEPTEMBER 29, 2010

Are you doing that enough in the content you publish for your target audience? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Online Persuasion: Seeing Through the Eyes of Your Customers. If you haven’t looked at the TED video from Simon Sinek , make some time to do so.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. And everything links back the enterprise’s website and blog. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JUNE 23, 2010

The search engines have always favored fresh content, particularly Google with its latest Caffeine release. Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Post on Google Buzz. Website: formal / professional tone. Website: broadcast.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Sale: End of Year Discounts from Customized Newsletter Articles. Blog this on Blogger. Share this on Facebook.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Are your landing pages clean and clear? Is your sales transaction process easy and smooth?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 24, 2010

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. Add this to Google Bookmarks. Post on Google Buzz.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Post on Google Buzz. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

SEPTEMBER 20, 2010

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Every once in a while, I go back to the basics. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

AUGUST 12, 2010

I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. Add this to Google Bookmarks. Tweet This!

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Convince & Convert

MARCH 4, 2016

If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out. Switch Angles. Facts and Statistics.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ. Link to a specific part of a YouTube video by Matt Cutts. The Ethics of Multitasking by Bloomberg Businessweek.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

NOVEMBER 23, 2010

If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice. Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Post on Google Buzz. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Share this on Bebo. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

MAY 17, 2010

Research has shown that the average lifetime value of a customer acquired through search is roughly 70% higher than for customers acquired through other channels. As a byproduct of being continually updated and produced using print-on-demand technology rather than traditional publishing, the book contains numerous typos.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

LeadSquared

OCTOBER 24, 2013

Can Google’s Hummingbird detect natural patterns in search data and store them? Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” To this question, I will say, YES, Google does reads minds. Question 1.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. Post on Google Buzz. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. In general, the team doesnâ??t We used a â??blankâ??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Webbiquity

FEBRUARY 16, 2011

Now you can provide links to your published works as part of your profile.&#. Post on Google Buzz. Tracy Antol explains five new profile sections added to LinkedIn late last year that provide even more ways to enhance your professional presence there. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I know once I publish I will think of other items, but already this is too long.

Social Media 100

Social Media Communities Wiki Work Management 100