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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features? Create new tracking, every time you have a new ad.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. The platform lets you set campaign goals with your account and track them for their duration. For instance, if you wanted to track just Twitter replies, you can customize that.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

Vet these professionals using their portfolio and track record to assess if they are a good fit for your brand. Since I have many examples, I can see which copywriters have a better eye for what will convert well. The copywriter should also have a proven track record of producing results through direct-response copywriting.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Sprinkle humor and repost your customer’s posts with curated hashtags! Just figure out the scope of work and send them samples! If your brand is interesting to the press they would refer to the information provided (press releases, samples of past media coverage, mention of awards and recognitions etc.) and write about you!

eCommerce 101
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40 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Hubspot

Even if you create a few sample pieces to have on hand, they’ll help exhibit your work and attract new business. Do you create, collect, or curate anything special? Some tour guides offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

While it is debatable how much social media share volume impacts SEO performance, a higher visible number of LinkedIn shares may catch the reader’s eye. The SEO Takeaway is this: The broader a B2B SEO can extend the reach of their content, the more likely they will acquire links from target audiences. Integrate Profile Links.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Advertisers now must allocate budgets with incomplete information without the ability to track and attribute user actions. Thoughtful gestures like handwritten notes, birthday cards, and free samples show your customers that they are more than just a number. After the update, estimates put this figure around 5% for U.S.