Convert

JANUARY 16, 2023

Vet these professionals using their portfolio and track record to assess if they are a good fit for your brand. Since I have many examples, I can see which copywriters have a better eye for what will convert well. The copywriter should also have a proven track record of producing results through direct-response copywriting.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Hubspot

JULY 12, 2018

Even if you create a few sample pieces to have on hand, they’ll help exhibit your work and attract new business. Do you create, collect, or curate anything special? Photography businesses often grow by word of mouth, so create a Facebook page where you can tag recent clients, which will show up in their friends’ newsfeeds as well.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

CoSchedule

SEPTEMBER 2, 2022

Advertisers now must allocate budgets with incomplete information without the ability to track and attribute user actions. Thoughtful gestures like handwritten notes, birthday cards, and free samples show your customers that they are more than just a number. After the update, estimates put this figure around 5% for U.S.

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Marketing Insider Group

MARCH 28, 2024

Word-of-mouth messaging — ratings, testimonials — is powerful because buyers rely on social proof, the psychological phenomenon of people assuming the actions and beliefs of others are correct. Tracking user behavior, your online store’s content can be specifically geared to each customer.

eCommerce 202

eCommerce Tactics Budget Programs Work Management 202

Valasys

JANUARY 20, 2023

Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. These can help curate a funnel that is specific to your target audience and avoid generalizing or randomizing your marketing efforts. Discovery can be also made through word-of-mouth marketing.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Content Marketing Institute

DECEMBER 25, 2018

Gather a sample of your best content pieces. Cast a critical eye on each piece, whittling the list to a small group of assets that represent what’s unique about your brand and embody the qualities that you outlined in your editorial mission. Include examples of all the types. Go forth and conquer.

Template 111

Template Tips Planning Content Marketing 111