Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Social listening is about keeping an eye out for situations you can (and should) insert yourself into. The average social media user is active for more than 2.5

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

Sprout Social

JANUARY 30, 2019

Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. Sample Social Media Goals for 2019. Does your brand promote user-generated content ? Post reach is the number of unique users who saw your post. Is it actually reaching user’s feeds?

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Sprout Social

MARCH 4, 2020

There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect and how to make that ever-so-important purchase. Keep a close eye on your mentions and customer questions.

Social Media 122

Social Media Product Media Terms and Conditions 122

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. That gets audiences to your website, and that means potential for website engagement and lead generation.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Unbounce

MARCH 20, 2019

I’ve seen landfills with better curation. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. I decided to have it peeking above the fold so that users would scroll down more to read about the service. EDITOR’S NOTE.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Oktopost

JUNE 9, 2020

A wider reach means more opportunity to engage your audiences and eventually generate leads from social media through organic content. Strive for the 6-3-1 rule: for every 10 pieces of content you provide to employees, 6 should be curated, 3 should be owned and 1 should be promotional. Employee Engagement. Onboarding & training.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Valasys

JANUARY 20, 2023

Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. Marketing Qualified Leads (MQL): Users who download whitepapers, eBooks, etc. Sales Qualified Leads (SQL ): Users who book demos or calls with the sales team. from your website.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. For example, the content we curate for our email list is jargon heavy. Uncertainty About Quality.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

DiscoverOrg

MARCH 7, 2019

They want a larger sample size. Are we on track? We want stack-ranked ideas that generate the most value for company. “So Scoops are DiscoverOrg’s research-curated insider intelligence on planned projects, prospect pain points and personnel moves. “To A birds-eye view of UX. ZoomInfo gave us that advantage.

Zoominfo 24

Zoominfo Acquisitions Enterprise Management Lead Scoring 24

Convince & Convert

FEBRUARY 1, 2024

It should include the brand’s voice and tone, as well as sample responses and a decision-tree for who and how to escalate serious issues. It should also be crystal clear in outlining when it’s appropriate to hide, delete, block, or ignore a user or comment. Track sentiment trends and respond accordingly.

Social Media 142

Social Media Communities Marketing Management Practices 142

Hubspot

OCTOBER 12, 2017

You'll want to track down the answers to questions such as: What does the sales process look like? Depending on the topics they're discussing, this content may help you hone in on their lead generating strategies. Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable.

Analysis 101

Analysis SWOT Work Management Case Studies 101

Hubspot

JULY 21, 2015

You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. But your work is done now. What do these people do?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28