Convince & Convert

NOVEMBER 30, 2023

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features? Create new tracking, every time you have a new ad.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

JUNE 20, 2019

In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. This browser extension from Moz provides a surface-level view of how authoritative a site is in the eyes of Google. Get ahead of what your industry is talking about on social with Sprout.

Analysis 99

Analysis Budget Programs Tools Ad Frequency 99

Hubspot

DECEMBER 11, 2013

But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. Keep an eye out for what Google will come out with next year, as I''m sure it''ll alter the social media landscape further. 2) Facebook launched clickable #hashtags.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Unbounce

MARCH 20, 2019

I’ve seen landfills with better curation. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. Keep the eye moving down.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Valasys

JANUARY 20, 2023

Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. These can help curate a funnel that is specific to your target audience and avoid generalizing or randomizing your marketing efforts. From your awareness campaign, track the user activity.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Convert

JANUARY 24, 2023

Meanwhile, collection pages are curated to feature products similar in a designed attribute. You can fix the sample issue above by using canonical tags. Another effective way to find optimization opportunities for Shopify navigation that (also) uncovers personalization opportunities is to track existing user behavior.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Let's say you're using PPC as your primary means of generating leads for your business.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28