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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

You’ve got to dig deep to find one that clicks with your brand and delivers results, not promises. Vet these professionals using their portfolio and track record to assess if they are a good fit for your brand. Since I have many examples, I can see which copywriters have a better eye for what will convert well.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Advertisers now must allocate budgets with incomplete information without the ability to track and attribute user actions. Because they remain deeper in the marketing funnel, the success rate of selling to existing customers is around 60-70%, while selling to a new lead is only 5-20%. How To Improve Customer Retention Rate.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

A Few Recommendations for Improved Effectiveness: Build out a complete and comprehensive profile and/or company page to build credibility and improve click thru rates when making status updates. Incorporate images in the content marketing assets created, which provides an additional visual when sharing the content in LinkedIn updates.

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How to Make a Lead Generation Quiz (the Easy Way)

Optinmonster

By adding a quiz in the mix, you can increase your average optin rates by 55%! OptinMonster comes with 50+ beautiful templates and a drag and drop builder to create eye-catching campaigns in minutes. To top it all off, OptinMonster lets you track the performance of your campaigns. Click here to get started ?.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Word-of-mouth messaging — ratings, testimonials — is powerful because buyers rely on social proof, the psychological phenomenon of people assuming the actions and beliefs of others are correct. You can use, for example, a tool like Click to Tweet to build a pre-written message that new customers can share with their followers.

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How to perfect your product launch on social media

Sprout Social

There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect and how to make that ever-so-important purchase. Keep a close eye on your mentions and customer questions.