Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Curation 166

Curation Research Sample Click Rate 166

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. However, there are still plenty of opportunities to reach and convert customers. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Why does organic SEO matter so much? Image: CMI.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Pricing: $9 to $24 per month, plus custom pricing for enterprises. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Creating a content calendar that outlines the mix of formats, themes and publishing schedule.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts. You can easily access the finished, subtitled videos and publish them. Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

xiQ

DECEMBER 15, 2021

xiQ’s Workbench uses its SmartSourced ContentTM Engine to enable field marketers to create, curate, execute, and analyze thought-leadership campaigns – in minutes! SmartSourced Content TM curation. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 146

Work Management Marketing Management Social Media Stats 146

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

JANUARY 16, 2023

Image Source: Precedence Research. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Memorable customer service builds loyalty among your consumers and makes you stand out from competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. SparkToro’s Audience Research Newsletter is a great example of audience building.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Enhance customer service and brand image by ensuring prompt and helpful interactions.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. McKinsey B2B Research Report, Oct 2020). SmartSourced Content TM curation. Leverage neuroscience and ai to help sales grow.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Most likely the first thing you’ll find is your LinkedIn page but make sure that there’s nothing else damaging that appears. But it doesn’t always have to be in person.

Personalization 89

Personalization Brand Identity Branding Tips 89

Only B2B

NOVEMBER 23, 2020

After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . This is predicted by many researchers, the B2B industry will demand more for quality leads. This way every call will be answered without waiting for any customer service executive to come and respond.

Marketing AI 117

Marketing AI Lead Generation Lead Ranking Trends 117

Marketing Insider Group

JULY 22, 2015

Successful sellers are writers and publishers! Well, your customers recognize the importance of great content to help them make a purchase decision. Research shows customers’ native behavior includes searching, consuming content and self-educating. And, what are customers looking for with this person-to-person contact?

Curation 100

Curation Sales Cycle RFP Content 100

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? Nowadays, we deal a lot with content marketing but also with curation of information for customers. Intelligent curation in this time of misinformation and fake news, is a must. Trust lies in business.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Marketing Insider Group

JULY 10, 2015

Customers trust you more than they trust a brand. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: LinkedIN). Be A Curator. Customers are looking for thought leaders and influencers.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. The management team expects marketing to lower customer acquisition costs. Develop Strategic Marketing Objectives. Create a Brand Identity.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Scoop.it

MARCH 18, 2021

These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. If you’re curating a lot of content all at once, you may want to stagger it throughout the week. My research content. Core topics. Detailed segmentation. Schedule for later.

Process 53

Process Optimization Curation RSS 53

Scoop.it

APRIL 19, 2022

They are the panels that show key business details, including location, office hours, and customer reviews. You can use SEO software to help you with site audit and keyword research. You should know better than anybody what your customer base will find useful, so concentrate on creating the best blog posts on those subjects.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Adobe Experience Cloud Blog

AUGUST 10, 2017

First and foremost, it is important to be where your customers are. With so many different social media channels, customers are everywhere and you have to determine which channels receive the most engagement and interaction from your targeted audience. It is essential to spend the time and do the research about each channel.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

ClearVoice

JANUARY 14, 2020

And the nature of editorial outlets is that most published pieces will be out of date after a year. As a business, a more researched and analytical rebuttal may garner more of the right type of attention. Before you reach out to the author or have someone else do, research what else they’ve written in the past six months.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for.

Examples 79

Examples ROI Planning Work Management 79

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Fortunately, your agency most likely already has at least a few published its website. Generate leads and new business.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Social Media Ad Agencies 105

BOP Design

DECEMBER 21, 2021

We live in a hyper-connected world with a lot of firms creating and publishing content. Sharing helpful articles from others shows that you aren’t sales-first, you are customer-needs first. Social Media Activity. As you can assume, this is important to your prospects. Email Newsletters.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Hubspot

FEBRUARY 18, 2020

Chatbots can be used with sites like Facebook Messenger to streamline your marketing, provide customer support, and improve the customer experience. For example, you can create automated replies or suggested replies to customer questions or comments. Produce content curation ideas.

Social Media 67

Social Media Social Marketing Automation Work Management 67