Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. It’s the Year of Customer Centricity (again). By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. The tool is used by cross-collaborative teams like marketing, sales, HR, customer success, as well as for internal communication.

Video Marketing 97

Video Marketing Tools Best Practices Work Management 97

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. Much like the the Gen Z customer, journey mapping is introspective. Journey Mapping.

Top of Funnel 108

Top of Funnel Tips Digital Marketing Funnels Touchpoints 108

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Never publish content just for the sake of making an update. Four more years.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

MARCH 17, 2016

The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace. Exhaustive Education: the BSG Team Ventures Blast. With comparatively less effort than custom content creation, BSG is able to regularly establish trust and offer useful content to its readers. ” The result? .

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. There are five habits that anyone can use to curate trends.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Hands-on educational sessions. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you.

Conference 64

Conference Advertising Agencies Peer-to-peer B2B Marketing 64

Hubspot

NOVEMBER 26, 2014

While these are important, most higher education institutions can proclaim the same thing. As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? 2) Embrace Curation. 5) Stop Peddling Education.

Tips 28

Tips Planning Education Curation 28

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. 10), and measurable custom conversion tracking (no. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Jason Schemmel , Harper Collins Christian Publishing.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. The key trend that you’ll see? Across the board, media companies are looking to innovate.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Without it, customers and partners will lose loyalty to your brand.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Marketing Insider Group

JANUARY 11, 2023

Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. According to Harvard Business Review, a 5% increase in customer retention can deliver up to 95% increase in profits. What are some of the best ways to retain customers?

Marketing AI 247

Marketing AI Trends B2B Marketing B2B 247

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. Image: True North Custom. Most companies said they began to focus more on education around COVID-19 prevention and care. Image: True North Custom. Image: True North Custom. Healthcare Is Playing Catch Up.

Work Management 267

Work Management Marketing Management Examples Content Marketing 267

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. B2B companies always have to think a step ahead.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. B2B companies always have to think a step ahead.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Top Rank Marketing

MARCH 11, 2024

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. Competitive content analysis A competitive content analysis evaluates what types of content are being published and what topics are being covered by your competitors.

Work Management 135

Work Management Marketing Management B2B Marketing Service 135

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. But in this day and age, it’s all about the customer. In a recent study, customer experience ranked first as businesses’ number one priority for the next five years. The world of finance evolves at a breakneck speed.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

ClearVoice

JULY 12, 2023

In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience. And when it comes to improving that customer experience, your content creation is a driving force. The biggest one?

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

ClearVoice

JULY 19, 2022

This very rarely happens online, where millions of blog posts are published daily. Unlike advertising where you openly promote your product or service, content marketing aims to educate and provide value to the readers, which then primes them to take action on your offers. Search engines don’t index newly-published posts right away.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

Single Grain

JULY 6, 2023

Instead, the emphasis will shift from publishing AI content as is, to using AI as a valuable tool to expedite content creation and streamline the writing process. Modifying AI-generated content involves infusing it with emotions, context and storytelling elements that resonate with the target audience.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Multi-Channel Thought Leadership 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. We’ve done the heavy lifting for you.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Outgrow

JULY 15, 2021

This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! Social Fresh is a social media education company. We love how it talks about the irresistible power of storytelling. The Digital Marketing Institute is the global certification standard in digital marketing education.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Content Marketing Institute

DECEMBER 20, 2017

Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (definition from Cruce). COPE stands for “create once, publish everywhere.”). Keep learning about your customers’ world.

Marketing AI 110

Marketing AI Planning Marketing Automation Services Paid Search Agency 110

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

SalesIntel

DECEMBER 19, 2023

One such game-changer is social selling, a strategic method that leverages social media platforms to connect with potential customers. In traditional sales, the focus was on reaching as many potential customers as possible, often resulting in generic messaging that lacked personalization.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. Staying on top of your content inventory is critical to ensuring your content keeps working for you well past the publish date. Can you help us?”

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Scoop.it

JUNE 9, 2022

When you have a better understanding of your readers and potential customers, creating engaging content is a cakewalk. A buyer persona is a profile of who your ideal customers are. In that case, your buyer persona would include every minute detail about your target customer. Ask your satisfied customers to leave video feedback.

Buyer Personas 59

Buyer Personas Content Case Studies Case Study 59

Hubspot

MAY 12, 2022

And since 64% of today’s customers are belief-driven buyers, they want to support brands that “can be a powerful force for change.". It helps you connect with customers, become more visible in your industry, shape your reputation, leave a lasting impression during online and in-person networking, and sell more to target prospects.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40