Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Better metrics.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

NuSpark Consulting

JUNE 9, 2012

Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. Conversion tactic : Sign up for a free white paper. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Company B: Landing Page.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

The ABM Agency

MAY 16, 2023

Actionable tip: Use tools like LinkedIn Sales Navigator or industry-specific databases to gather insights about your target audience’s professional background and interests. Social media: Leverage platforms like LinkedIn or Twitter to engage directly with influencers by sharing relevant content or participating in industry discussions.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Share this on LinkedIn. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Government, enterprise, it was all business to me. Sugar explained the plan. Tweet This!

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Use the metrics to make data-driven decisions.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Valasys

JUNE 13, 2019

45% of the marketers have gained customers through LinkedIn (Source: Quick Sprout) & 65% of the B2B companies have acquired customers through LinkedIn paid ads (Source: HubSpot, 2018). These actions include the ones as follows: Total downloads of white papers, case studies, e-books, industry reports, etc.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Unbounce

MAY 15, 2019

But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. Lots of marketers are afraid to qualify clicks at an ad level because it can translate to a lower expected CTR , which can bring down your Quality Score. How to fix presumed exclusivity.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. In this blog post, we’ll delve into LinkedIn advertising best practices and benchmarks that hold the potential to steer your campaigns toward a resounding success.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. It can drastically increase your CTR and reduce your CPA. Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SmartBug Media

MARCH 19, 2021

10 Tips to Boost Your LinkedIn Presence in 2021. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. Five hacks to enhance your organic CTR and rankings in SERPs. New Report Looks at the Rising Influence of Online Communities.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers. Use the demographic data available to businesses on Facebook, Twitter, and LinkedIn. Organic CTR. Case studies.

Paid Content 271

Paid Content Marketing Budget Paid Search Agency Advertising Channels 271

Content Standard

AUGUST 13, 2019

Why use LinkedIn ads? In short, LinkedIn users have two times the buying power of your average online consumer. In short, LinkedIn users have two times the buying power of your average online consumer. Knowing how LinkedIn ads work gives you the best chance of reaching these qualified and influential B2B audiences.

Cost Per Click 72

Cost Per Click Linkedin Paid Search Agency Work Management 72

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! Conversion actions are not all created equal (e.g. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265. Where’s the scale?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. LinkedIn Showcase and Affiliated Pages – Separate from your company page , showcase pages spotlight specific product offerings and initiatives. If you speak to your customers’ interests, questions, and pain points, your CTR percentage will be higher. Attending a virtual event.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

ClearVoice

AUGUST 14, 2023

Social media: Use social media platforms like LinkedIn and Facebook to share content, engage with your audience, and build a community. LinkedIn, for example, is popular among cybersecurity professionals. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265. Where’s the scale?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. The majority (98%) of sales representatives with 5000+ connections on LinkedIn tend to meet or exceed sales quotas. ( LinkedIn ). Optinmonster). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? SEM & SEO & PPC & CTR. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

SEPTEMBER 27, 2018

LinkedIn is a close second with 89% of marketers using it. Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). 70% of B2B marketers plan to create more content. ( LinkedIn , 2015). LinkedIn is accessed daily by 40% of its users.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Vidyard

JANUARY 5, 2017

Try new things like videos, try infographics, try white papers, see what works for you. “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. And that kind of repeat exposure is the key to building engagement.”. “Switch it up!

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Engagio

OCTOBER 1, 2019

response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. Which would the sales rep value more — 20 random low-level professionals downloading your white paper, or one meaningful conversation with a decision-maker at one of her target accounts?

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

ClearVoice

JULY 17, 2023

These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders. Number of followers, average number of comments and shares per post, click-through rate (CTR), etc.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Madison Logic

FEBRUARY 25, 2022

As many B2B marketers already know, LinkedIn is a driving force for marketing activity. So the question is, why is it important for all B2B marketers to be using account-based content syndication in tandem with LinkedIn? The Value of LinkedIn for Cultivating Quality Account Engagement. White papers. Case studies.

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

ClearVoice

NOVEMBER 18, 2019

click-through rate (CTR). white paper (not whitepaper). click-through rate (CTR). white paper (not whitepaper). LinkedIn profile page. We invite you to visit us at clearvoice.com , read our acclaimed blog, or follow us on LinkedIn @ClearVoice. We just updated this list. copywriter, copywriting.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Lead Liaison

MARCH 7, 2018

And so the next level of what we call the “Click through rate” the CTR, your conversion rate, and then your cost per acquisition. We do actually have a link for LinkedIn so it’ll actually take that prospects based on their company, their name. You can go to LinkedIn. Their city. Try to figure out who they are.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. Consider other goals, such as downloading a white paper or signing up for a free trial.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Single Grain

JUNE 22, 2021

Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. Add your keyword in the URL: Adding keywords in your URL doesn’t only boost SEO, it also improves click-through rate (CTR). Don't do that. But make sure the URL looks natural. 9) Internal Linking.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. The average CTR for banners is 0.01 LinkedIn is a close second at 82%.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. The average CTR for banners is 0.01 LinkedIn is a close second at 82%.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100