Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). My solution—dark posts! 30% click through rate and Test B received a.21%

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Contently

NOVEMBER 9, 2017

Titles between 10 and 19 characters had the lowest CTR, which was.12 Per CoSchedule , Facebook headlines of 40 characters perform best. On Linkedin, between 80 and 120. A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. 12 percent.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Zoominfo

FEBRUARY 1, 2018

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Huptech Web

JANUARY 13, 2023

Facebook ad statistics. LinkedIn Ad Stats. Average Click-Through Rate (CTR) Across All Industries. The average CTR across all industries for Google Ads is 18%. Ads in the First Position Have Higher CTR. Ads in the first position on the first page of Google have an average CTR of 7.11%. Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Optinmonster

JANUARY 29, 2024

Use the respective platform’s analytics tool (like Google Ads or LinkedIn Analytics) for digital ads. Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. CTR is calculated as clicks divided by impressions.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Facebook now has approximately 10 million active users. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. Or Facebook? But on Facebook, it’s a slightly different story.

Social Media 98

Social Media Conversion Media Tips 98

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%). Media such as websites, SMS, email, and blogs.

CTR 52

CTR Copywriting Tools SMS 52

Unbounce

AUGUST 4, 2020

Landing pages won’t have any direct impact on the Expected CTR or Ad Relevance components of your Google Ads Quality Score, but the domain and URL you show in your ads may indirectly help or hurt your click-through rates. Facebook Advertising – Ad Relevance. LinkedIn Ads – Campaign Quality Score. Oh, LinkedIn.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Launch Marketing

MAY 25, 2022

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? LinkedIn, Facebook, Twitter ). Get tips that drive B2B tech ads to the final destination.”. Optimize Your Profile Page.

Social Media 125

Social Media Optimization Media Keywords 125

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. This is how you should think about your image ads on Facebook and LinkedIn. Spend extra on that *premium* swag, or stick with pens and mugs?

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Engagio

JULY 29, 2021

Forgetting Facebook. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right? On top of that, Facebook themselves indicate that business decision-makers are two times more likely to be active daily than the average user.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Metadata

JULY 21, 2022

Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Optinmonster

DECEMBER 28, 2023

That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” But it’s the #1 leader in terms of engagement. TikTok’s average engagement rate is 4.25%. Your social media reach depends on platform-specific algorithms.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. What is it?

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Metadata

SEPTEMBER 18, 2020

LinkedIn Channel Filters for Audiences 1st Demand Generation Platform to offer this! Now, you can build custom audiences based on LinkedIn criteria like Industry, Location, Job Title etc directly from our platform. Facebook Channel Filters for Audiences 1st Demand Generation Platform to offer this!

Product 52

Product CPC Cost Per Click CTR 52

RebelMouse

JUNE 2, 2023

We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank). As you can see in our example above, we also see that as loyalty grows, pages/user and time/user also grow. Google Search Console Performance This page sources data from Google Search Console.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Outgrow

DECEMBER 17, 2020

In fact, in a recent Hootsuite report , we found that Instagram’s advertising reach during July-September 2020 has increased by 7.1%, whereas Facebook saw a growth of 2.2%. So, we dug deeper to check if the industry-wide CTR figures were holding up. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Engagio

MAY 26, 2020

Forgetting Facebook. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right? On top of that, Facebook themselves indicate that business decision-makers are two times more likely to be active daily than the average user.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Anyword

MAY 6, 2021

Facebook Headlines and Primary Text. Fortunately, Facebook has the Multiple Text Options feature that allows you to test the response to the copy variations that you create. Fortunately, Facebook has the Multiple Text Options feature that allows you to test the response to the copy variations that you create. LinkedIn Ads.

Paid Content 98

Paid Content Ads Rules Work Management 98

LeadSquared

NOVEMBER 22, 2019

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. How Facebook ad frequency depends on the quality of leads? How Facebook ad frequency depends on the quality of leads?

PPC 52

PPC Lead Ranking Planning CTR 52

Heinz Marketing

SEPTEMBER 9, 2021

Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Integrations: Salesforce, Microsoft Dynamics, Pipedrive, Facebook, LinkedIn, Slack, Gmail, Hotjar, and more. Integrations: Salesforce, Shopify, Facebook, Google Analytics, Unbounce, and more.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. As always, you can follow me, Dacia Coffey, on my Twitter , Facebook , Instagram, or LinkedIn pages.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Optinmonster

OCTOBER 29, 2023

Making your headline 6-8 words can increase your CTR by 21%. Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google. Having a hyphen or colon in the headline increased click-through rates by 9%. Tumblr had 456.1

Statistics 91

Statistics Paid Content Stats Blogger 91

SendX

MAY 18, 2020

These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. You can use an email template builder to add a countdown timer to your email sequences.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306