Zoominfo

OCTOBER 22, 2019

“Selling to Marketers” was the focus of the event. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. ” Cross-functional empathy is another important part of our agenda. ” Example. How Did We Get Here? .”

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. This results in a generalized selling pitch, making the sales experiences less than stellar.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Martech

MAY 4, 2022

I don’t think I’ve changed a lot of what I do from when I was a journalist, which is primarily to be a storyteller. I also enjoy the fact that I still get to collaborate and work cross-functionally. And I’ve gone on to build a successful career as an SEO expert for the last five years now.

SEO 110

SEO Cross-Selling Marketing & Strategy Storytelling 110

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. What good content marketers—and storytellers—do well starts with an overriding theme. Are you the mom and pop family farm that creates organic produce and sells it in an online co-op?

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Televerde

JUNE 13, 2022

A good experience in your call center improves: Cross-selling and up-selling Customer satisfaction Customer retention Bottom line revenue. Practicing relational selling versus transactional means your call center customer service reps treat customers as people rather than numbers. Image from SuperOffice.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Convince & Convert

JULY 1, 2015

Storytelling is all the rage in business , and rightly so. That’s the genius of storytelling and business. The subtitle says it all: Expert storytellers teach you how to move people to action. Get Smart About Storytelling. As the saying goes: everyone wants to buy, but nobody wants to be sold. Great Sponsors, Too.

Business 166

Business Storytelling Cross-Selling Work Management 166

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

It’s storytelling. Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells? Trait 1: Visionary The chief revenue officer owns a company’s outlook. This involves more than just hitting the numbers.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Navigate the Channel

SEPTEMBER 15, 2023

For instance, an AI system might suggest complementary products to a customer who recently made a purchase, thereby increasing cross-selling opportunities. Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Goodish Agency

AUGUST 5, 2021

Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Content Standard

OCTOBER 4, 2021

The Art of Storytelling Ann Handley, Chief Content Officer at MarketingProfs, is a master storyteller. When she joined the stage, she brought with her an energy that lit up the room, which reflected what her presentation focused on: How do you sell something with enthusiasm, even when you’re not the perfect buyer for it?

Content Marketing 125

Content Marketing Planning Content Storytelling 125

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Cross-Team Alignment. Need creative inspiration? What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Marketing Interactions

OCTOBER 5, 2022

This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling. The customer retention programs you design deserve great and relevant storytelling.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Zoominfo

OCTOBER 22, 2019

” Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. Cross-functional empathy is another important part of our agenda.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

DiscoverOrg

MARCH 3, 2017

Storytelling. Sales teams that were rated as “Weak” or “Very Weak” in prospecting skills, storytelling, tech savvy, and knowledge of products & buyers experienced lower than the median revenue growth. Weak Storytelling. Entering and maintaining account and contact data with quality and completeness. Experience. Sales Skill.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Unbounce

AUGUST 4, 2021

You gotta sell with your copy, too. The page mentions a few terms like “price ceiling” and “credit profile” that start to cross the jargon line, but it always follows up with simple explanations. One popular storytelling framework across subjects is ABT (And, But, Therefore). No pressure, right ? Image courtesy of ooba.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Seismic

MARCH 29, 2021

Columbia Threadneedle Investments – Seismic stakeholders at Columbia Threadneedle have championed countless cross-functional strategic initiatives that involve Seismic. Seismic has proven to be a critical initiative in eliminating company silos and recasting the way Deluxe sells. Cheers to our challengers! Experience Makers.

Cross-Selling 52

Cross-Selling Storytelling Advertising Agencies API 52

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. She claims you don't sell a product, you sell a story and doing so requires both facts and feelings.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

OCTOBER 14, 2021

Cross-channel data. This functionality is particularly important for users who need to leverage this data to advocate for changes, as visualizations can be very convincing storytelling tools. Additionally, for a solution to provide value beyond marketing (in customer service, product development, etc.)

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Huptech Web

JULY 14, 2023

So, if you’ve ever found yourself staring at a blank screen, unsure of how to showcase your amazing products in words that sell, fear not! It’s the clever combination of captivating storytelling, irresistible product details, and strategically placed keywords that make the magic happen. We’ve got you covered.

Product 52

Product Tips eCommerce Cross-Selling 52

Convince & Convert

MARCH 31, 2015

The fact is, the traditional lines of marketing are starting to blur as it increasingly crosses the line into informing product development and research. Many reluctant marketers will have a background in other disciplines, from operations to finance to documentary storytelling. So what does this trend mean for your business?

Work Management 153

Work Management Marketing Management Paid Search Agency Cross-Selling 153

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Melanie Deziel (Storyful). Tony Ralph (Walmart).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SmartBug Media

MAY 29, 2020

The e-commerce industry uses hyper-personalization in cart abandonment emails and upsell/cross-sell emails to create exclusivity. Giving your emails a personal identity makes it easier to implement storytelling in your emails. The following email by MailerLite nails it by having their CMO tell their success story.

Email Marketing 119

Email Marketing Marketing Strategy Marketing & Strategy Planning 119

Kaon

JUNE 26, 2019

From Product Sellers to Interactive Storytellers. At the seminar in Santa Clara, Spandana Lakkaramju, Global Digital Marketing Manager at Cisco, demonstrated their CX Product and Services Catalog application – a virtual, fully interactive, 3D catalog containing every piece of hardware Cisco sells.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

ANNUITAS

JUNE 25, 2020

And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. Retention and up-sell/cross-sell opportunities are essential. Without this focus, the CMO faces a shortened tenure. Be in it to win it!

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Sprout Social

JULY 19, 2023

Use the power of storytelling to convert consumers into customers. Cross promote and optimize distribution placement Get the most out of your YouTube and short-form videos by distributing them to other channels. A tutorial video demonstrating a new hair styling tool or makeup brush may convert someone faster than a product photo.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. The best way to capitalize on this is by including your customer in your content marketing strategy.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

DECEMBER 1, 2022

I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. With so many potential touchpoints and opportunities for cross promotion, how are Michal and his team approaching this challenge? Inevitably, I discover new ideas and mindsets, and have a laugh or two.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Contently

JULY 24, 2019

When Jordan Belfort appears on stage as a motivational speaker, he pulls something out of his pocket, picks out one person from the audience, and gives a simple command: “Sell me this pen.”. He was really good at selling. In other words, with the right system in place, salespeople won’t need to sell anyone a pen.

Ad brokers 160

Ad brokers Cross-Selling Content Cold Calling 160

SocialPilot

MARCH 12, 2024

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Take a look!

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Convince & Convert

APRIL 24, 2014

But what happens when your goals are specifically around selling ideas and not products or services? Do more visual storytelling. Cross-promote on social platforms. Each and every post should be cross-promoted through social media. Use more visuals. Regardless of your budget’s size, social outposts are a blog’s friends.

Cross-Selling 161

Cross-Selling RSS Budget Programs Ad Frequency 161

Influitive

OCTOBER 30, 2015

Become a valuable storyteller. Then, form a team on both the demand gen side and on the sales side that focus on driving lifetime value —through customer engagement that leads to increased upsell and cross-sell opportunities. People don’t buy products, people buy stories,” says Chandar.

Ad Building 100

Ad Building Video Marketing Cross-Selling CMO 100

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Integrated B2B

FEBRUARY 28, 2019

The bridge between product development and bringing a product to market can be a tricky one to cross. Storytelling revealed. Tech companies usually sell a ‘tool’, and the actual value in that tool lies in its benefits and how it helps a person do something different than they did before,” says Bach.

Planning 40

Planning Paid Search Agency Storytelling Cross-Selling 40

Marketing Craftmanship

APRIL 8, 2016

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. More easily up-sell and cross-sell. Be engaged more quickly. Be retained far longer.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now .

Tactics 132

Tactics Cross-Selling Skype Social Media 132