Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. Cross-channel data. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Marketing Automation Services 108

Marketing Automation Services Enterprise Management Work Management Marketing Management 108

ANNUITAS

JUNE 25, 2020

And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. We are optimistic about the second half (of the year) and 2021 since our offering is key to achieving Digital Transformation by accelerating software delivery.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Integrated B2B

FEBRUARY 28, 2019

The bridge between product development and bringing a product to market can be a tricky one to cross. Storytelling revealed. Tech companies usually sell a ‘tool’, and the actual value in that tool lies in its benefits and how it helps a person do something different than they did before,” says Bach. Clearing up the complexity.

Planning 40

Planning Paid Search Agency Storytelling Cross-Selling 40

Martech Advisor

OCTOBER 1, 2019

But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive space, foster customer loyalty and, ultimately, sell more plane tickets. Many aviation brands are missing out on a cross-channel strategy that can do just that. Here’s how it works. A MAGNA Intelligence study predicts that U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Goodish Agency

DECEMBER 20, 2020

You have no product to sell. Most of you, and I say this with love, are wrongly selling these features to your customers. You shouldn’t be selling features; you should be selling benefits. Don’t sell a product; sell a service. . and all of this has been attributed to it through storytelling.

Startups 52

Startups Brand Identity Branding Paid Search Agency 52

Content Standard

APRIL 25, 2018

In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.” People are why we do things,” reveals the secret to great B2B storytelling. .” Linda Boff understands story. Karen Walker—Cisco. Antonio Lucio—HP. ” she told CMO.

Work Management 52

Work Management B2B CMO Marketing Management 52

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The Lead Agency

NOVEMBER 15, 2017

Develop your brand’s storytelling. Influencer Marketing is primarily about storytelling. Ask yourself why other businesses should care what you have to say or sell, and then find the clearest way to express that. This cross-promoting of content also gives each post a longer lifespan. Look for relevant influencers.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

AUGUST 14, 2017

But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what? There's plenty of room for cross-collaboration between writers, editors, and video producers to create excellent content that solves for constantly-changing consumer preferences. June 28, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

RebelMouse

MARCH 25, 2019

The Power of Brand Storytelling. Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. There are a number of key ways to make brand storytelling work effectively. 84% of people. Sponsored Landing Pages.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

The Power of Brand Storytelling. Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. There are a number of key ways to make brand storytelling work effectively. 84% of people. Sponsored Landing Pages.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

The Power of Brand Storytelling. Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. RebelMouse has integrations with Facebook Instant Articles and Google AMP to make cross posting a breeze.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Marketing Insider Group

MAY 31, 2012

ends w/ cross-formats - @ omnifunk #sds12 May 22, 2012 4:52 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. He said we need to marry the art and science of marketing, to use storytelling to humanize the brand and that marketing can be run like a business. big, large, glass buildings do not buy software.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Such CX will not only retain your existing customers, but they’ll also be more receptive to your upselling and cross-selling offers. Depict the Hero’s Journey. Image source: Wikipedia.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Salesforce Marketing Cloud

OCTOBER 24, 2023

That’s the heart of value selling. What you’ll learn: What is value selling? Why is value selling important? See how it works What is value selling? Value selling is a sales strategy that focuses on helping prospects solve problems while delivering positive economic and resource impact.

Work Management 104

Work Management Marketing Management Sales Management Lead Scoring 104

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. finding better ways to repurpose content (57%).

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Terminus

JUNE 30, 2017

With the evolution of marketing technology (MarTech) , there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. We call this the ABM framework. On what timeline? Experiment, Measure, and Optimize.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

Terminus

DECEMBER 14, 2015

With the evolution of marketing technology (MarTech) , there are more than 2,000 different types of software, applications, and tools which make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. Account-based marketing is more than just a buzzword. Experiment, measure, and optimize.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Planning Work Management 20

Seismic

MARCH 31, 2020

All good marketing is a form of storytelling – and good storytelling conveys a delicate balance of education and entertainment. Master storytellers have the unique talent of communicating a narrative that engages audiences with content that both resonates and inspires. Check out this Microsoft print ad from the 1980’s….

Optimization 64

Optimization Storytelling Cross-Selling Advertising Agencies 64

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Noise, to attract top developers and sell software. Chase took its time constructing a newsroom, building a foundation of content governance and cross-department communication. “We

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Think about this in relation to the points mentioned above: social presence, problem-focused storytelling, pricing, product features, and customer service.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Heinz Marketing

JULY 30, 2018

We were thrilled this last time to be able to talk to Chandar Pattabhiram , CMO at Coupa Software. Marketing begins with storytelling,” he said. “It It takes the art of storytelling to reach the heart and to build a bond. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 43

Top of Funnel Peer-to-peer Work Management Budget Programs 43

Seismic

SEPTEMBER 22, 2020

The challenges of capturing attention and driving action have only grown due to the emergence of a predominantly virtual selling model, an uncertain economy, and other changes resulting from the global pandemic. The Seismic Storytelling Platform facilitates sales and marketing alignment. What the buyer expects.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Cintell

FEBRUARY 24, 2016

Julie’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: shifting from a mindset of the “thing” you build or “stuff” you sell to align your culture with the needs of your best customers. The development of personas can apply to more than just marketing content and storytelling.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Martech Advisor

JANUARY 16, 2020

Upselling or cross-selling emails. While it’s a challenge to make something go viral, using storytelling techniques that encourage audience participation can definitely drive engagement. Learn More: Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By My first job was selling Honda cars.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” The Power of Social Shopping on Instagram (and How to Sell More). Explore AR and VR as storytelling mediums. Try before you buy.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Martech Advisor

AUGUST 29, 2019

E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. For example, along with online shopping stores, online auctions, wholesalers, subscription-based businesses, sales of digital products (such as e-books, software, video courses, audio, etc.), Over to You. What Is E-Commerce?

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Marketing Insider Group

JANUARY 7, 2015

Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. As NewsCred’s Head of Strategy Michael Brenner ( @ BrennerMichael ) says, “Existing marketing silos will fall apart as content, data and technology emerge as the only way for brands to reach consumers through storytelling.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

ClearVoice

APRIL 2, 2020

They also noted it’s difficult to find SMEs, writers who can write to sell and who can adopt a brand’s POV/voice. Plus, they have storytelling skills and can envision the final content assets and how they’ll play out. Pictures tell a story, and isn’t storytelling what we’re focused on in content marketing?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Outbrain

SEPTEMBER 27, 2021

Knowing the difference might not be the single most important thing you need to be aware of as a marketer, but this knowledge will come in handy when you’re speaking to your clients or cross-department managers who may assume these two separate terms mean the same thing. Highlighting your product or service benefits using storytelling.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Sprout Social

DECEMBER 15, 2022

But they do have unique selling points. Creative storytelling: At the end of the day, content needs to tell a story. And content creators are storytellers by nature. Cross-team collaboration: This might include working with several teams on story development or to receive feedback.

Work Management 87

Work Management Marketing Management Content Budget Programs 87

Content Standard

DECEMBER 21, 2017

And of course, there are systems and processes, software, and personnel structures that would need to change. Cross Promotion. He’s the first hip-hop artist to win a Grammy (or three) without selling a single album or file. For many generations, these celebrities have been some of the best storytellers our culture has.

Creativity 53

Creativity Peer-to-peer Work Management Marketing Management 53