Cross-Selling Software Startups Storytelling 
ClickZ
FEBRUARY 21, 2020
Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.
Goodish Agency
DECEMBER 20, 2020
You have no product to sell. Most of you, and I say this with love, are wrongly selling these features to your customers. You shouldn’t be selling features; you should be selling benefits. Don’t sell a product; sell a service. . and all of this has been attributed to it through storytelling.
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Martech Advisor
FEBRUARY 10, 2020
A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. Many CMS software allows you to add third-party extensions that offer additional features to customize these SEO attributes at scale.
Marketing Insider Group
JUNE 30, 2020
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. finding better ways to repurpose content (57%).
Hubspot
JANUARY 14, 2015
Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By My first job was selling Honda cars.
Directive Agency
MARCH 7, 2019
As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator.
Contently
OCTOBER 6, 2016
The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Noise, to attract top developers and sell software. Chase took its time constructing a newsroom, building a foundation of content governance and cross-department communication. “We
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