Cross-Selling Funnel Advertising Software Storytelling 
Martech
OCTOBER 14, 2021
Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. Cross-channel data. This allows marketers to explore the customer journey using data. What defines customer journey analytics?
ClearVoice
JANUARY 26, 2024
Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.
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Martech Advisor
OCTOBER 1, 2019
Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive space, foster customer loyalty and, ultimately, sell more plane tickets. Then, retarget the exposed audience with digital advertising.
Hubspot
AUGUST 14, 2017
But behind strong video, you also need strong storytellers. In the age of pre-roll and mid-roll advertising, it's harder to ignore a video ad when it's the only thing standing between you and a video you want to watch. You need good storytelling to create a compelling video, and -- guess what? Jamil Smith (@JamilSmith).
Unbounce
AUGUST 6, 2021
For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Think about how their location, age, and place of employment might help you personalize your messaging and tighten your advertising efforts.
Martech Advisor
JANUARY 16, 2020
Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. Learn More: What is Digital Advertising and Getting started as a Digital Advertiser. Traditional Advertising. Digital Advertising. Native advertising. What Is Outbound Marketing?
Martech Advisor
AUGUST 29, 2019
“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. Organizations that offer B2B SaaS (Software as a Service) products or sell products in bulk follow the B2B model.
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