Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. What are the rules and process of working with the social team? Build a process to market your wins internally on a consistent basis and include cross-functional teams.

Social Media 139

Social Media ROI Media Cross-Selling 139

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Tomorrow People

MAY 30, 2022

But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. Reevaluate your organisation’s upselling and cross-selling strategies.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Expect more touchpoints in the sales process.

Spending 75

Spending Trends Marketing & Strategy Cross-Selling 75

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. You’re trying to answer one question: How important is this factor in terms of indicating likelihood to purchase? So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. Source Another major way to retain SaaS customers is by upselling and cross-selling the product.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. However, focusing on accounts that are further along in the buying process will ultimately increase your team’s chances of success.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Even in industrial and manufacturing industries, 67% of purchases are influenced by digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Post-purchasing Stage – Congratulations! This isn’t your average call center sale.).

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? The stakes are higher, and purchases are often strategic investments.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

SalesIntel

JUNE 29, 2021

With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. So, how do you improve your sales process? What changes do you need to make in your existing sales process? How to Streamline Sales Process.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

SmartBug Media

MARCH 4, 2024

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Vision Edge Marketing

SEPTEMBER 19, 2023

A study by ReviewTrackers found that 94% of customers read online reviews before making a purchase decision. Take Action : Ensure greater customer-centricity by creating a culture that addresses customer pain points and optimizes processes, products, and services based on customer feedback.

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” The answer is intelligent lead scoring data.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 62

Marketing Budget Trends Cross-Selling Marketing & Strategy 62

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!). Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. What industry trends might change your business in the next five years? Which emotions drive them to make a purchase? According to Statista, the global gross merchandise volume equaled $12.2 What Is an Efficiency Audit? Who are they?

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Every year or so, the world comes up with a slew of gimmicks and trends that rise to the top as the most successful and relevant for various industries.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Outgrow

FEBRUARY 12, 2023

When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. They provide a simple and easy 5-step customization process. Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

OCTOBER 12, 2022

In a complex buying process, getting a full picture of these conversations, from pitch to purchase, is a key differentiator of sales success. Above all else, an integrated tech stack means greater visibility for key internal stakeholders at every step of the sales process. Automate activities across your entire tech stack.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. By leveraging AI-powered scheduling tools like Calendly or Doodle, you can streamline the meeting booking process, allowing prospects to choose a time that works best for them.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. For example, if the conversion rate is low at the checkout stage, marketing can analyze the user experience, simplify the process, or offer incentives to improve conversion rates.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. One example of an outbound sales tactic is the triple touch process , where reps work to connect with prospects through a series of personalized messages. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. What is Customer Data? Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The advantage of such chains was optimizing for efficiency, squeezing out waste from even highly elaborate end-to-end processes.

Digital Asset Management 94

Digital Asset Management Trends Work Management Marketing Management 94

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. In our experience, companies process over 75% of their orders with EDI.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Sana Commerce

SEPTEMBER 15, 2023

Conduct thorough market research to identify your ideal customers, their pain points, and their purchasing behavior. Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52