Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. but so far seem like very niche marketing tools.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. Top marketing technologies on marketers’ minds that will win wallet share. Will they explore beyond their existing markets?

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Modern selling says otherwise. Here are a few Aha!

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. To a sales leader, growth is narrow: Hit quota.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. Now more than ever, sales and marketing alignment is imperative to an organization’s success. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Zoominfo

FEBRUARY 15, 2022

Don’t be afraid to reach out to your peers to see what works for them. “It Sell at Your Own Pace Sales is a fast-paced job where you’re connecting with one prospect after another. I recently asked inbound SDRs from all over ZoomInfo to share their tips for success, and learned a lot about the work and the people who do it.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Tomorrow People

JANUARY 8, 2021

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Discovering the right channel, language, and messaging to convince all stakeholders in your target companies.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. Because the risk is high, CIOs review what their peers say about technology. They want proof. It’s no wonder!

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. What is Cross-Promotion? You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

FunnelEnvy

MAY 27, 2024

Evaluating your SaaS marketing conversion rate can feel like peering into a black box. 5 Signs Your Marketing Funnel is Leaking A well-optimized marketing funnel should seamlessly guide website visitors toward conversion, but leaks can develop over time. Let’s start with the symptoms. Unengaged Audience.

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

SmartBug Media

AUGUST 27, 2020

In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. In part one of this series, we dug into the power of building upsell and cross-sell automation campaigns using email marketing. What Is the Difference Between Affiliate and Referral Marketing?

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

ClickZ

JULY 7, 2022

Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. animal crossing ~ new horizons lofi – Closed on Sunday. Vallence explains that in October 2019, their strategy was not to sell, but to listen and respond. “In Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Zoominfo

OCTOBER 22, 2019

“Selling to Marketers” was the focus of the event. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. Following the event, we had a higher win rate and a higher deal size for marketing buyers.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Heinz Marketing

FEBRUARY 4, 2021

By Matt Heinz , President of Heinz Marketing. I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. Watch the presentation here , or read on. We are at the beginning of a new year.

Work Management 140

Work Management Peer-to-peer Marketing Management Cross-Selling 140

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Salesforce Marketing Cloud

JUNE 2, 2022

Pipeline is the glue between the marketing and sales departments. How marketing fuels pipeline. Salesforce’s large Marketing Department has one goal: to help the AEs, BDRs, SDRs, ECSs, and Cloud Sales drive high-quality pipeline generation. Why pipeline? This keeps our focus on continued growth. How to build a pipeline engine.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Adobe Experience Cloud Blog

MAY 23, 2018

And all I hear is we don’t have the budget, we’re not that kind of company, what we sell is different, or this would never work.”. It’s hard to be fearless when marketers on both sides of the equation end up defaulting to the same status quo work we’ve always done. It’s not that anyone in marketing lacks ideas. More innovation!

Peer-to-peer 133

Peer-to-peer Cross-Selling Lock-In Paid Search Agency 133

Hubspot

AUGUST 10, 2020

It means being comfortable communicating with your prospects, customers, and peers in a variety of scenarios. What does it really take to be successful in sales? Well, the answer to that question largely depends on what your definition of success is. For some reps, attaining their quota each month means they’re crushing it.

Work Management 100

Work Management Marketing Management Peer-to-peer Cross-Selling 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!),

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

B2B Marketing Traction

MAY 8, 2013

In 1991 Regis McKenna wrote Crossing the Chasm , in which he detailed the behavior of technology buyers. One of the key factors of the technology buyer’s purchase decision is a peer referral or review. Whether you’re selling business-to-business technology, smartphones or even shoes, the ZMOT matters. What is ZMOT?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. And, in that uncertainty, marketers will want to protect existing revenue streams. What will be the next big thing?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Hubspot

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. So, if you’re hiring, look for answers that talk about conversions, benchmarks like forecast accuracy, behaviors like time spent selling, and average sales cycle length. Several organizations realize the importance of this role. Measuring success.

Top of Funnel 79

Top of Funnel Peer-to-peer Work Management Cross-Selling 79

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Marketing Interactions

JANUARY 19, 2020

Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. The better question for discovery is, “Who can the marketing team reach and engage successfully?

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

B2B Marketing Traction

APRIL 6, 2010

When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing. When we hit the streets to cross the chasm/sell our software, IT Managers had one thing on their mind: ORACLE.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. Focus on Reactive vs Proactive. Which deals are at risk?

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156